CRM Marketing Specialist

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 480,000 - 640,000; Full time

Job summary

Blueshift Energy Inc. is seeking a CRM Marketing Operations Specialist to maintain high-quality lead data and lifecycle processes across marketing efforts. You will ensure accurate attribution, data privacy compliance, and clean CRM hygiene.

You will create segments, automate multi-channel campaigns (email, SMS, Messenger), integrate ad platforms, and deliver dashboards and monthly reports to support sales decisions.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems or related field.
• At least 2 years in CRM marketing, marketing operations or lifecycle roles.
• Hands-on with at least one CRM (HubSpot, Zoho, Salesforce, Odoo or similar).
• Experience with email and SMS campaign tools.
• Strong skills in data cleanup, segmentation and list management.
• Advanced spreadsheet skills (lookups, pivot tables, filters).
• Understands lead tracking, UTM parameters and lead source attribution.
• Exposure to Meta or Google Ads is an advantage.
• Very detail-oriented and careful with data.
• Able to explain CRM processes clearly to non-technical colleagues.
• Familiar with the Data Privacy Act of 2012.

Responsibilities

• Maintain clean, consistent lead records in the CRM, including source, stage, owner and loss reason
• Set up and enforce rules for lead stages and data entry with the sales team
• Build lead segments such as new , quoted, stalled, lost and customer
• Plan and send targeted email, SMS and Messenger campaigns to each segment
• Connect ad platforms, lead forms and landing pages to the CRM so that leads flow in automatically
• Make sure every lead carries its campaign and UTM data, so that sales can be traced back to ads
• Remove duplicate, incomplete and outdated records on a regular schedule
• Build automated triggers that send follow-ups based on lead stage and activity
• Create lost-lead win-back lists and campaigns, sorted by loss reason
• Support Meta and Google lead campaigns, including audience uploads from CRM data
• Monitor response times and flag leads with no next action to the sales team
• Build CRM dashboards for lead flow , stage conversion and campaign results
• Prepare monthly reports on lead volume, conversion by stage and recovered leads
• Train sales staff on correct CRM use and data entry
• Keep customer data secure and handled in line with the Data Privacy Act

Skills

Lead management

Data segmentation

Data cleanup

Campaign tracking

UTM parameters

Attention to detail

Education

Bachelor's degree in Marketing, Business, Information Systems or related field

Tools

HubSpot

Zoho

Salesforce

Odoo

Job description

JOB RESPONSIBILITIES

1. Maintain clean, consistent lead records in the CRM, including source, stage, owner and loss reason

2. Set up and enforce rules for lead stages and data entry with the sales team

3. Build lead segments such as new , quoted, stalled, lost and customer

4. Plan and send targeted email, SMS and Messenger campaigns to each segment

5. Connect ad platforms, lead forms and landing pages to the CRM so that leads flow in automatically

6. Make sure every lead carries its campaign and UTM data, so that sales can be traced back to ads

7. Remove duplicate, incomplete and outdated records on a regular schedule

8. Build automated triggers that send follow-ups based on lead stage and activity

9. Create lost-lead win-back lists and campaigns, sorted by loss reason

10. Support Meta and Google lead campaigns, including audience uploads from CRM data

11. Monitor response times and flag leads with no next action to the sales team

12. Build CRM dashboards for lead flow , stage conversion and campaign results

13. Prepare monthly reports on lead volume, conversion by stage and recovered leads

14. Train sales staff on correct CRM use and data entry

15. Keep customer data secure and handled in line with the Data Privacy Act

JOB REQUIREMENTS / QUALIFICATIONS

1. Bachelor's degree in Marketing, Business, Information Systems or a related field

2. At least 2 years in CRM marketing, marketing operations or lifecycle roles

3. Hands-on with at least one CRM (HubSpot, Zoho, Salesforce, Odoo or similar)

4. Experience with email and SMS campaign tools

5. Strong skills in data cleanup, segmentation and list management

6. Advanced spreadsheet skills (lookups, pivot tables, filters)

7. Understands lead tracking, UTM parameters and lead source attribution

8. Exposure to Meta or Google Ads is an advantage

9. Very detail-oriented and careful with data

10. Able to explain CRM processes clearly to non-technical colleagues

11. F amiliar with the Data Privacy Act of 2012