Marketing Analyst

Michael Page Philippines; Metro Manila; Sur place; PHP 400 000 - 680 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Permanent position

Full onsite work setup

Collaborative work environment

Résumé du poste

Michael Page International Recruitment (Philippines) Inc. is seeking a Marketing Analyst in Manila to prepare and validate campaign datasets, analyze performance, and develop dashboards.

You’ll assist in segmentation and targeting, evaluate outcomes, and support post-campaign reviews with insights. The role requires 2–5 years in marketing analytics or BI, strong data analysis skills, and the ability to communicate insights clearly to stakeholders.

Qualifications

• Degree in Business, Economics, Statistics, Mathematics, Engineering, CS, Hospitality Management, Finance or related field.
• 2–5 years in marketing analytics, CRM analytics or BI.
• Strong data analysis, reporting and performance measurement skills.
• Familiarity with campaign tracking, segmentation and metrics.
• High attention to detail; strong problem-solving and analytical thinking.
• Able to collaborate and clearly communicate insights to stakeholders.

Responsabilités

• Prepare and validate campaign datasets including target lists and response tracking files.
• Analyse campaign performance using metrics like conversion, revenue and ROI.
• Develop and maintain regular marketing performance reports and dashboards.
• Assist in customer segmentation and targeting strategies for campaigns.
• Evaluate outcomes and provide actionable insights on customer response behaviour.
• Support post-campaign reviews with impact analysis and documented insights.
• Identify data discrepancies and collaborate with stakeholders to resolve issues.
• Respond to ad hoc analytical requests and investigate performance anomalies.
• Build and refine reporting templates and processes for efficiency and accuracy.
• Continuously enhance understanding of campaign economics and share knowledge.

Connaissances

Data analysis

Reporting

Performance measurement

Stakeholder communication

Formation

Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Computer Science, Hospitality Management, Finance, or related field

Outils

CRM analytics

Business intelligence

Campaign tracking

Description du poste

• Global company
• Career progression, competitive salary package

About Our Client

Our client is a globally recognized leader in the hospitality industry, with a strong international presence and a diverse portfolio of brands. They are committed to delivering exceptional guest experiences and driving innovation across its sector.

Job Description

• Prepare and validate campaign datasets, including target lists and response tracking files
• Analyse campaign performance using key metrics such as conversion rates, revenue impact, and ROI
• Develop and maintain regular marketing performance reports and dashboards
• Assist in customer segmentation and targeting strategies for marketing campaigns
• Evaluate campaign outcomes and provide actionable insights on customer response behaviour
• Support post-campaign reviews by conducting impact analysis and documenting insights
• Identify data discrepancies and collaborate with stakeholders to resolve issues
• Respond to ad hoc analytical requests and investigate campaign-related performance anomalies
• Build and refine reporting templates and processes for efficiency and accuracy
• Continuously enhance understanding of campaign economics and contribute to team knowledge sharing

The Successful Applicant

A successful Marketing Analyst should have:

• A degree in Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Computer Science, Hospitality Management, Finance, or a related field
• 2-5 years of experience in marketing analytics, CRM analytics, or business intelligence
• Strong proficiency in data analysis, reporting, and performance measurement
• Familiarity with campaign tracking, segmentation, and marketing performance metrics
• High attention to detail with strong problem-solving and analytical thinking skills
• Ability to work collaboratively and communicate insights clearly to stakeholders

What's on Offer

• Competitive salary
• Permanent position with opportunities for professional growth.
• Full onsite work setup
• Collaborative work environment within a large organization.