Marketing & Administration Virtual Assistant (AU Client)

Mintrix Business Advisory; Manila; Remote; PHP 360,000 - 600,000; Full time

Job summary

Mintrix Business Advisory is seeking a Marketing & Administration Virtual Assistant based in the Philippines. The role starts focused on content creation and marketing, then expands into CRM admin, email management and operations support for an Australian service-based business.

You will craft content across multiple locations, adapt messaging for different audiences, and manage social media and email campaigns using Canva, CapCut, Timely and Mailchimp.

Qualifications

• Strong marketing and content creation skills.
• Experience creating content using Canva.
• Experience creating and editing videos using CapCut.
• Strong written English and communication skills.
• Able to research different geographic markets and customer audiences.
• Understands that different markets require different content and messaging.
• Comfortable using ChatGPT and AI tools for research, content creation and administration.
• Highly organised and able to manage multiple pages, locations and tasks.
• Strong attention to detail.
• Able to work independently and manage priorities.
• Willing to learn new systems and processes.
• Comfortable transitioning from a primarily marketing-focused role into a broader marketing, administration and operations position.

Responsibilities

• Content & Social Media: Create engaging content using Canva and CapCut; support content across 10 Instagram pages; adapt content for locations; research local markets; manage 10 Google Business Profiles; use AI tools for research and copywriting; maintain location-specific messaging.
• Email Marketing: Assist with Mailchimp campaigns and the Timely integration; assist with email content and general email marketing tasks.
• Timely CRM Administration: Maintain and update customer information in Timely; assist with CRM administration and data management; learn processes and take ownership.
• Email & General Administration: Monitor incoming emails; draft routine responses with AI; manage admin tasks and follow-ups; assist with ad hoc ops support.
• Operations Support: Gradually take on additional operational responsibilities; identify tasks that can be delegated; assist with process improvements and documentation; develop efficient systems.

Skills

Marketing

Content Creation

Social Media

Audience Research

Canva

CapCut

AI Tools

English Communication

Independent Work

Tools

Canva

CapCut

Timely

Mailchimp

ChatGPT / AI Tools

VoIP / Dial-Pad System

Job description

Full-Time | Remote | Philippines-Based

We are looking for a Marketing & Administration Virtual Assistant to support a growing Australian service-based business.

The initial focus will be on content creation and marketing, with the role progressively expanding into CRM administration, email management and general operations support.

This is an ideal opportunity for someone who is creative and marketing-focused but also enjoys administration, organisation and learning new systems.

About the Role

You will initially support the business with content creation across multiple locations and online channels. As you become familiar with the business, systems and processes, you will gradually take ownership of additional administration and operational tasks.

You will need to understand that each location may have a different target market. Your ability to research audiences and adapt content and messaging accordingly will be important.

Key Responsibilities

Content & Social Media

• Create engaging content using Canva and CapCut.

• Support content across 10 Instagram pages.

• Create and adapt content for different locations and target audiences.

• Research local markets and customer preferences.

• Support marketing activities across 10 Google Business Profiles.

• Use ChatGPT and AI tools for research, content ideas, copywriting and content adaptation.

• Maintain consistent but location-specific messaging.

Email Marketing

• Assist with Mailchimp campaigns and marketing activities.

• Support the existing Timely-Mailchimp integration.

• Assist with email content, campaigns and general email marketing tasks.

Timely CRM Administration

• Maintain and update customer information in Timely.

• Assist with CRM administration and data management.

• Learn existing processes and progressively take ownership of relevant administrative tasks.

Email & General Administration

• Monitor and assist with incoming email enquiries.

• Draft routine email responses using AI where appropriate.

• Manage routine administrative tasks and follow-ups.

• Assist with ad hoc administration and operational support.

• Help reduce the day-to-day administrative workload of the business owner.

Operations Support

• Gradually take on additional operational responsibilities.

• Identify tasks and processes that can be delegated.

• Assist with process improvements and documentation.

• Support the development of more efficient systems and workflows.

Essential Criteria

• Strong marketing and content creation skills.

• Experience creating content using Canva.

• Experience creating and editing videos using CapCut.

• Strong written English and communication skills.

• Able to research different geographic markets and customer audiences.

• Understands that different markets require different content and messaging.

• Comfortable using ChatGPT and AI tools for research, content creation and administration.

• Highly organised and able to manage multiple pages, locations and tasks.

• Strong attention to detail.

• Able to work independently and manage priorities.

• Willing to learn new systems and processes.

• Comfortable transitioning from a primarily marketing-focused role into a broader marketing, administration and operations position.

Desirable Criteria

• Experience managing social media across multiple locations or brands.

• Experience with Timely or similar CRM systems.

• Experience with Mailchimp.

• Experience managing Google Business Profiles.

• Experience supporting an Australian business.

• Experience in a service-based business.

• Experience marketing to both metropolitan and regional audiences.

• Experience with process improvement or administration.

Systems & Software

You will work with a range of existing systems, including:

• Canva – content and marketing design

• CapCut – video creation and editing

• Timely – CRM and customer administration

• Mailchimp – email marketing

• ChatGPT / AI Tools – research, content creation and administration

• VoIP / Dial-Pad System – business communications

Training will be provided on the client's existing processes and systems where required.

The Ideal Candidate

The ideal candidate is someone who is:

• Creative – confident creating engaging marketing content.

• Adaptable – able to tailor content for different locations and audiences.

• Proactive – looks for ways to improve processes rather than waiting for instructions.

• Organised – able to manage multiple pages, locations, systems and deadlines.

• Tech‑Savvy – comfortable learning and using different software and AI tools.

• Business‑Minded – understands that marketing should reflect the needs of the specific customer market.

• Willing to Grow – interested in developing into an all‑round VA covering marketing, administration and operations.

The successful candidate should not see this as a marketing-only position. The role is expected to evolve over time, with broader administrative and operational responsibilities introduced as the marketing function becomes established.

Why Join?

• Long-term remote opportunity with an Australian business.

• Opportunity to develop across marketing, administration and operations.

• Work with modern digital tools and AI.

• Opportunity to contribute ideas and improve business processes.

• Ongoing support and performance check-ins from the recruitment and management team.

• Opportunity to take greater ownership as the role develops.