Social Media & Email Marketing Manager

Virtual Staff 365; Philippines; Remote; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Permanent work-from-home

Australian time zone availability

13th month pay

HMO (Staff)

Annual leave

Gov't mandated benefits

Job summary

Virtual Staff 365 is seeking a Social Media & Email Marketing Manager for a full-time remote role serving a Sydney-based e-commerce client. You will lead organic social channels, automate email campaigns, and drive audience engagement.

The role focuses on data-led optimization, content creation with Canva and AI tools, and building customer journeys across multiple stages. Excellent English writing and A/B testing are required.

Qualifications

• Minimum 5 years of experience in social media management or email marketing within retail or e‑commerce.
• Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts.
• Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting.
• Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude.

Responsibilities

• Social Media & Community Management: Plan and maintain organic content calendars for Facebook and Instagram; write, create, and schedule engaging organic posts; manage day-to-day operations in Meta Business Suite; prepare eye-catching graphics with Canva and AI tools; respond to comments and messages.
• Email Marketing & Automation: Build and dispatch Klaviyo campaigns, newsletters, promotions, and product launches; create automated flows including welcome, abandoned cart, post-purchase, and win-back; segment lists by engagement and history; personalize content to boost conversions; conduct A/B tests.
• Strategy, Analytics & AI Integration: Monitor performance, compile reports on engagement, open and click rates, conversions and revenue; suggest improvements from data insights; support paid Meta campaigns; perform competitor analysis and trend research; use AI tools daily to enhance productivity.

Skills

Social media management

Email marketing

Klaviyo

Meta Business Suite

AI tools

English writing

Data analysis

Tools

Klaviyo

Canva

ChatGPT

Claude

Job description

Social Media & Email Marketing Manager

Company : Virtual Staff 365

Job Type : Full Time Remote / Work from Home

Job Description - Social Media & Email Marketing Manager

Description

Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.

They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.

Job Responsibilities

Social Media & Community Management

• Plan and maintain organic content calendars for Facebook and Instagram
• Write, create, and schedule engaging organic social media posts
• Manage all day-to-day operations within Meta Business Suite
• Prepare eye-catching graphics and creative assets using Canva and AI tools
• Monitor and respond promptly to routine social media comments and messages

Email Marketing & Automation

• Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches
• Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences
• Segment customer lists effectively based on engagement behaviour and purchase history
• Personalise email content for varied customer cohorts to boost conversion
• Conduct systematic A/B testing across subject lines, body content, offers, and send times

Strategy, Analytics & AI Integration

• Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue
• Recommend actionable campaign improvements using performance data insights
• Support paid Meta campaigns through target audience research, creative preparation, and performance reporting
• Conduct regular competitor analysis, trend research, and content ideation
• Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output

Requirements

• Minimum 5 years of experience in social media management or email marketing within retail or e-commerce
• Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts
• Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting
• Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
• High level of written English communication proficiency
• Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
• Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection

Nice-to-Have Skills

• Prior experience in the garden decor, home, or wholesale e-commerce spaces
• Hands-on exposure to assisting with paid Meta advertising setup and creative preparation
• Practical experience writing custom AI prompts to streamline copy and design workflows

Benefits

• Permanent work-from-home set-up
• Dayshift (Australian Eastern Standard Time business hours)
• Full-time job
• HMO (STAFF only)
• Annual leave
• 13-month pay
• With Government mandated benefits