Digital Advertising Creative & Marketing VA (AU Client)

Mintrix Business Advisory; Manila; Remote; PHP 279,000 - 446,000; Full time

Job summary

Mintrix Business Advisory is seeking a Digital Advertising Creative & Marketing VA to review video ads and creative content for Meta/Facebook and Google ads. You will assess suitability, identify opportunities, and provide practical feedback while supporting AI-assisted development and landing-page tasks.

You will collaborate with the business owner, adapt to client requests, and cross-cover responsibilities with another VA to ensure continuity.

Qualifications

• Understanding of Meta/Facebook and Google advertising concepts.
• Familiarity with common digital advertising terminology and metrics.
• Able to assess advertising creative and explain what works and what does not.
• Able to identify and evaluate strong advertising hooks.
• Strong written communication and ability to provide clear feedback.
• Comfortable reviewing video and creative content.
• Curious, analytical, proactive and capable of giving constructive feedback.
• Experience supporting digital marketing tasks and AI-assisted workflows.

Responsibilities

• Review advertising videos produced by the video editor and assess suitability for advertising.
• Identify strong and weak hooks and provide rationale for improvements.
• Provide clear, specific feedback and suggest actionable changes.
• Collaborate with the owner on hooks, client requests and AI-assisted development.
• Cross-cover responsibilities with another VA to maintain continuity.
• Learn and work within GoHighLevel and assist landing-page improvements.

Skills

Meta advertising

Google advertising

Advertising terminology

CTAs/CTRs knowledge

Creative review

Feedback writing

Video review

AI tools usage

Independent work

Client requests handling

Attention to detail

Tools

GoHighLevel

ChatGPT / AI Tools

Job description

Full-Time | Remote | Philippines-Based

We are looking for a Digital Advertising Creative & Marketing VA to join an established Australian digital marketing business specialising in Meta/Facebook Ads and Google Ads for tradies and service-based businesses.

This role is ideal for someone who understands digital advertising and can confidently review advertising creative, assess hooks, provide feedback on video content and support a range of advertising-related tasks.

This is not a media-buying role. You will not be responsible for setting up or managing Meta or Google Ads campaigns. The business owner manages the advertising campaigns directly.

Instead, we are looking for someone who already understands the language and fundamentals of digital advertising and can apply that knowledge when reviewing creative.

About the Role

Your primary responsibility will be reviewing advertising videos and creative produced by the business's video editor.

You will assess whether the content is suitable for advertising, identify opportunities for improvement and provide clear, practical feedback.

You will also work closely with the business owner on advertising hooks, client requests, AI-assisted creative development and other digital marketing tasks.

As part of the team, you will also cross-cover responsibilities with another VA to improve continuity and ensure key tasks are not dependent on one person.

Key Responsibilities

1. Advertising Creative Review

• Review advertising videos produced by the video editor.

• Assess whether creative is suitable for the intended advertisement.

• Identify strong and weak creative.

• Approve suitable videos.

• Provide clear and specific feedback when changes are required.

• Identify what makes advertising creative effective or ineffective.

• Check that creative aligns with the intended audience, offer and advertising objective.

2. Advertising Hooks

• Review the opening first 3 seconds of advertising videos.

• Identify strong and weak hooks.

• Explain why a hook is likely to work or not work.

• Brainstorm alternative hooks and creative concepts.

• Use ChatGPT and AI tools to support the creative process.

• Apply your own advertising knowledge to assess and improve AI-generated ideas.

3. Client & Advertising Support

• Action client-requested changes to advertising content and wording.

• Review requests and identify related content or assets that may also require updating.

• Prepare proposed changes for approval where required.

• Implement approved changes.

• Assist with ad hoc advertising and client-related tasks.

• Keep track of requested changes and follow-ups.

4. Team Cross-Cover & Job Share

• Learn relevant responsibilities currently handled by another VA.

• Provide coverage when another team member is unavailable.

• Maintain continuity across important tasks and processes.

• Help improve structure and reduce reliance on a single team member.

5. GoHighLevel & Landing Page Support

• Learn and work within GoHighLevel.

• Assist with landing-page improvements and related marketing tasks.

• Use AI tools to research and develop improvement ideas.

• Follow established business processes and gradually take ownership of relevant tasks.

GoHighLevel experience is advantageous but not essential. Training will be provided.

Essential Skills & Experience

• Understanding of Meta/Facebook advertising and Google advertising concepts.

• Strong understanding of common digital advertising terminology and metrics.

• Familiarity with terms such as CTA, CTR, hooks, conversions, audiences and creative.

• Able to assess advertising creative and explain what works and what does not.

• Able to identify and evaluate strong advertising hooks.

• Strong written communication and ability to provide clear feedback.

• Comfortable reviewing video and creative content.

• Strong interest in digital marketing and paid advertising.

• Comfortable using ChatGPT and AI tools as part of creative and marketing workflows.

• Able to work independently and make informed recommendations.

• Comfortable handling varied and ad hoc client requests.

• Strong attention to detail and ability to identify related actions that may need to be completed.

Important

You do not need to be a Meta or Google Ads media buyer.

You will not be responsible for managing advertising campaigns.

We are looking for someone who already understands advertising fundamentals and can confidently review creative without needing to be taught basic concepts such as CTAs, CTRs, hooks and advertising objectives.

Desirable Experience

• GoHighLevel experience.

• Previous experience in a digital marketing or advertising agency.

• Experience reviewing advertising creative.

• Experience providing feedback on video advertisements.

• Experience supporting Meta/Facebook or Google advertising campaigns.

• Experience working with tradies, service businesses or Australian clients.

• Experience using AI tools for marketing and advertising.

Software & Systems

GoHighLevel
Used for marketing and landing-page activities. Previous experience is advantageous but training will be provided.

ChatGPT / AI Tools
Used for research, brainstorming hooks, improving creative concepts and supporting landing-page development.

The successful candidate must be able to critically evaluate AI-generated suggestions rather than simply accepting the output.

The Ideal Candidate

We are looking for someone who already speaks the language of digital advertising.

You don't need to be a media buyer, but you should be able to watch an advertisement and form an informed opinion about:

• Whether the hook is strong.

• Whether the first few seconds capture attention.

• Whether the message is clear.

• Whether the creative suits the target audience.

• Whether the CTA is appropriate.

• What could be improved.

• Why one creative approach may perform better than another.

You should also be comfortable working in a role where tasks can change depending on client requirements and business priorities.

The successful candidate will be curious, analytical, proactive and comfortable giving constructive feedback.