Job Title: Full-Time Digital Marketing Manager
Location: Remote
Schedule: 40hrs/week, Monday to Friday from 9 AM - 6 PM Queensland Time (inclusive of 1-hour unpaid lunch)
Rate: ₱ 74,000 Gross + ₱ 7,500 Non-Taxable Allowance (₱ 68,274.95 Net)
Overview
We are looking for a commercially minded Digital Marketing & Growth Strategist to take ownership of the company's social media, contentstrategyand audience growth. This is not a content creation or social media scheduling role. The successful candidate willbe responsible fordeveloping and executing strategies that turn attention into brand awareness, audience growth,leadsand measurable business results. You will own the marketing strategy across key digital channels, lead creative direction,analyseperformance data,optimisecampaigns and funnels, andidentifynew opportunities for growth. The ideal candidate is strategic, creative, commerciallyfocusedand highly proactive, with the ability to work autonomously and confidently take ownership of the function.
Key Responsibilities
Marketing Strategy & Growth
- Develop and execute end-to-end digital and social media strategies aligned with business objectives.
- Translate business goals into platform-specific strategies,campaignsand measurable KPIs.
- Develop quarterly and annual marketing/content roadmaps.
- Identify market opportunities, audiencetrendsand new growth opportunities.
- Balance short-term performance with long-term brand growth and positioning.
Content Strategy & Creative Direction
- Develop content pillars, recurring contentseriesand a cohesive content ecosystem.
- Create strategies around hooks, storytelling, messaging,persuasionand direct-response copy.
- Repurpose core content from podcasts, webinars, interviews, events, salescallsand client success stories into multiple platform-specific assets.
- Provide creative direction and briefs for video editors, designers, contentcreatorsand other internal/external resources.
- Ensure content is engaging, commerciallyrelevantand consistent with the brand.
- Use tools such as Canva andCapCut to create or refine marketing assets whenrequired.
Social Media & Audience Growth
- Develop and manage strategies across Instagram, Facebook,LinkedInand YouTube, with TikTok and other platforms where relevant.
- Drive meaningful organic growth in reach, engagement, audiencequalityand brand authority.
- Develop community-building, collaboration,partnershipand audience-nurturing strategies.
- Optimisecontent for platform algorithms,searchand discoverability.
- Monitor audience sentiment andidentifyopportunities to strengthen engagement and brand loyalty.
Podcast & YouTube Growth
- Support the growth and promotion of the company's podcast and YouTube channels.
- Develop strategies to increase reach, discoverability,engagementand audience growth.
- Repurpose podcast and long-form video content into Shorts, Reels,postsand other marketing assets.
- Monitor performance andidentifyopportunities to improve content and distribution.
Funnels & Lead Generation
- Develop andoptimisecustomer journeys from awareness through to lead generation and conversion.
- Support campaigns involving lead magnets, webinars, launches, offers and evergreen funnels.
- Understand landing pages, emailnurtureand marketing automation.
- Develop organic content that supports lead generation and conversion.
- Work with paid media/funnel specialists whererequiredto ensure social content supports broader campaignobjectives.
Analytics & Optimisation
- Track andanalysesocial,contentand marketing performance.
- Develop weekly,monthlyand quarterly performance reporting.
- Establish meaningful KPIs across awareness, engagement, audience growth, lead generation and conversion.
- Identifywhycontent and campaigns perform and use insights to guide future strategy.
- Test andoptimisehooks, topics, formats, CTAs,thumbnailsand creative concepts.
- Recommend what should be scaled,refinedordiscontinued.
Brand & Reputation
- Maintain a consistent and distinctive brand voice across digital channels.
- Support founder-led, executive positioning and thought-leadership content.
- Use sound judgement when managing comments,criticismand sensitive brand situations.
- Ensure content follows appropriate copyright, permissions, disclosure and platform requirements.
- Maintainhigh standardsof accuracy,qualityand brand protection.
AI & Marketing Technology
- Use AI tools strategically for research, ideation, scripting, contentrepurposingand workflowoptimisation.
- Develop efficient AI-assisted content and marketing processes without sacrificing quality or authenticity.
- Stay up to date with emerging AI and marketing technologies.
- Use tools such as ChatGPT, Claude, Gemini, Canva,CapCut,HeyGenor similar platforms.
- Understand marketing automation, CRMtaggingand lead-source tracking.
Requirements
- 3+ years of experience in digital marketing, growth marketing, social media strategy, marketingmanagementor a related role.
- Proven experience developing and executing commercially focused marketing or social media strategies.
- Strong understanding of audience psychology, buyerbehaviourand the customer journey.
- Demonstrated ability to connect social media and content activity to leads, conversions,salesor other measurable business outcomes.
- Advanced knowledge of Instagram, Facebook,LinkedInand YouTube.
- Strong understanding of organic audience growth, contentstrategyand platform algorithms.
- Strong copywriting, storytelling,messagingand creative strategy skills.
- Experience with podcast marketing/growth and YouTube growth.
- Experience with funnels, landingpagesand lead-generation campaigns.
- Strong analytical skills and ability to turn performance data into strategic decisions.
- Strong hands‑on knowledge of Canva andCapCut.
- Strong AI literacy and practical experience using AI tools in marketing.
- Excellent written and spoken English.
- Highlyorganised,proactiveand able to work independently.
- Commercially minded,resourcefuland comfortable taking ownership.
- Ability to communicate naturally with an Australian audience.
Nice to Have
- Meta Ads / paid social experience.
- GoHighLevelexperience.
- Email marketing and nurture sequences.
- Monday.com experience.
- Experience working with media buyers, funnelspecialistsor creative teams.
- Experience managing contractors,agenciesor internal creative resources.
- Experience with founder-led or personal brands.
- Knowledge of Australian advertising and consumer-law considerations.
- Experience with social listening, communitymanagementor influencer/partnership marketing.
- Familiarity with marketing dashboards and attribution tools.
Tools/Platforms
Must-Have Tools
- Canva
- CapCut
- ChatGPT
- Claude
- Gemini
- HeyGen
- Social media platforms:
- Instagram
- Facebook
- LinkedIn
- YouTube
- TikTok
- Podcast platforms/distribution:
- Spotify for Creators
- Apple Podcasts
Nice-to-Have Tools
- GoHighLevel(GHL)
- Monday.com
- Meta Ads Manager
- Social scheduling / analytics platforms
- CRM / marketing automation platforms
- Marketing dashboards / attribution tools
- Adobe Creative Suite
Benefits
- PH Govt-mandated benefits eligibility
- PTO
- HMO
- 13th-month pay