Market Research & Sales Support

Data Lake Inc; Pasay; On-site; PHP 335,000 - 558,000; Full time

Job summary

Data Lake Inc. is seeking a Market Research & Sales Support professional in the Philippines to translate market research, competitor analysis, and customer insights into actionable recommendations for Marketing, Enterprise Sales, and Government Sales.

The role focuses on businesses, enterprises, government agencies, and LGUs; it identifies and qualifies organizational leads, suggests events and engagement opportunities, coordinates customer satisfaction surveys, and provides research to support

Qualifications

• Strong research, analytical, and report-writing skills.
• Ability to interpret information and present clear, practical recommendations.
• Experience supporting business-to-business or government accounts is an advantage.

Responsibilities

• Translate market research, competitor analysis, and customer insights into actionable recommendations for Marketing, Enterprise Sales, and Government Sales.
• Identify prospective businesses, enterprises, government agencies, and LGUs through online research, directories, events, referrals, and networks.
• Qualify leads based on connectivity requirements, solution fit, decision-makers, procurement process, and timelines.
• Prepare organizational account profiles and endorse qualified leads to Enterprise Sales or Government Sales, as appropriate.
• Coordinate with Marketing to maintain accurate CRM data and track lead status with the Sales team.
• Support event assessment and engagement activities aligned with target markets.

Skills

Strong research skills

Analytical thinking

Report writing

Communication skills

Relationship-building

Education

Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or related field

Tools

Microsoft Office / Google Workspace

CRM systems

Survey tools

Online research platforms

Job description

JOB SUMMARY

The Market Research & Sales Support role supports Data Lake’s business growth by translating market research, competitor analysis, and customer insights into actionable recommendations for Marketing, Enterprise Sales, and Government Sales.

The role focuses on businesses, enterprises, government agencies, and LGUs. It identifies and qualifies organizational leads, recommends relevant events and engagement opportunities, and provides research to support sales strategies. It also coordinates customer satisfaction surveys and feedback reporting with Operations.

KEY RESPONSIBILITIES

Market Research and Competitor Analysis

• Research target industries, businesses, enterprises, government agencies, and LGUs to understand their connectivity requirements.

• Monitor competitor products, services, publicly available pricing, campaigns, and market positioning.

• Identify emerging organizational needs, market gaps, and potential business opportunities.

• Prepare research summaries and practical recommendations for marketing and sales planning.

Lead Generation and Qualification

• Identify prospective businesses, enterprises, government agencies, and LGUs through online research, industry directories, events, referrals, and professional networks.

• Qualify leads based on the organization’s connectivity requirements, solution fit, relevant decision-makers, procurement process, and purchasing timeline.

• Prepare organizational account profiles and endorse qualified leads to Enterprise Sales or Government Sales, as appropriate.

• Coordinate with the Marketing Generalist to maintain accurate organizational and contact information in the CRM and track lead handover and follow-up status with the assigned Sales team.

Sales Strategy Support

• Coordinate with Enterprise and Government Sales to understand their priorities, target accounts, and research requirements.

• Provide market insights, competitor comparisons, and account briefs to support sales discussions.

• Recommend industries, organizations, and engagement approaches with potential to generate business.

• Gather feedback from Sales on endorsed leads and use it to improve future targeting.

Event Assessment and Community Engagement

• Evaluate conferences, trade shows, industry gatherings, and business or government networking activities for their relevance and sales potential.

• Recommend events and partnerships aligned with Data Lake’s target markets and business objectives.

• Build relationships with industry associations, business groups, government networks, and potential partners.

• Support pre-event prospect research and post-event lead qualification in coordination with Marketing and Sales.

Customer Satisfaction and Operations Coordination

• Coordinate customer satisfaction surveys and feedback collection from business, enterprise, and government clients with Operations.

• Analyze feedback to identify recurring concerns, service strengths, and improvement opportunities.

• Prepare reports and endorse customer concerns to the appropriate teams.

• Monitor the status of endorsed feedback while Operations handles service investigation and resolution.

Reporting and Information Management

• Maintain organized research files, organizational account profiles, competitor references, and customer feedback records.

• Prepare regular reports on qualified leads, market opportunities, event recommendations, and customer insights.

• Track the progress of marketing-sourced leads in coordination with Sales.

• Use approved research, CRM, AI, and automation tools while verifying information accuracy and protecting confidential data.

JOB QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field.

• At least 1–3 years of relevant experience in market research, sales support, lead generation, business development, or customer insights.

• Strong research, analytical, and report-writing skills.

• Ability to interpret information and present clear, practical recommendations.

• Strong communication and relationship-building skills, with the ability to understand organizational needs and stakeholder priorities.

• Proficiency in Microsoft Office or Google Workspace, particularly spreadsheets and presentations.

• Familiarity with CRM systems, survey tools, and online research platforms.

• Experience supporting business-to-business or government accounts is an advantage.

• Knowledge of telecommunications, Starlink, networking, or connectivity solutions is an advantage.

• Familiarity with AI-assisted research and workflow automation is an advantage.

PERSONAL ATTRIBUTES

• Curious, resourceful, and proactive in identifying opportunities.

• Organized and attentive to detail.

• Customer-oriented and professional in dealing with stakeholders.

• Collaborative across departments.

• Adaptable to changing priorities and able to manage deadlines.

• Exercises sound judgment and discretion when handling information.