Market Development Specialist – Coldmix Utility Reinstatement

Rua Seguridad Corporation; Quezon City; On-site; PHP 900,000 - 1,350,000; Full time

Benefits offered by this job

Generous annual leave

Health and life insurance

Training provided

Career development

Job summary

Rua Seguridad Corp. seeks a Market Development Specialist to create and grow a new market for Coldmix in utility road reinstatement.

You will identify priority water concessionaires and related organisations, understand current restoration practices, and build relationships with technical and procurement stakeholders to convert trials into recurring business. This market-creation role focuses on developing a playbook, proving opportunity, and handing activated accounts to Sales teams for ongoing

Qualifications

• 4–7+ years of experience in B2B market development, business development, technical sales, or strategic account development.
• Experience in construction materials, utilities, infrastructure, industrial products, or related B2B technical sectors.
• Proven track record of opening new customer segments or institutional accounts and converting them into recurring business.
• Experience managing long sales cycles involving multiple stakeholders, technical evaluation, vendor accreditation, or procurement processes.
• Strong consultative selling and stakeholder-mapping skills.
• Comfortable engaging engineers, operations teams, procurement personnel, and senior decision-makers.

Responsibilities

• Identify and develop new utility reinstatement opportunities with water concessionaires, water districts, utility contractors, and related infrastructure organizations.
• Map key stakeholders, current road reinstatement practices, technical requirements, procurement processes, and potential demand.
• Build and maintain a qualified pipeline from target → qualified → trial → approved → first PO → repeat purchase → handoff.
• Develop relationships with engineers, operations teams, procurement, technical evaluators, and decision-makers.
• Coordinate site assessments, product trials, technical demonstrations, and customer education with Rua’s Technical & Engineering team.
• Drive vendor accreditation, technical acceptance, first commercial orders, and repeat-order conversion.
• Translate customer needs and field feedback into a clear Coldmix utility reinstatement value proposition.
• Maintain disciplined CRM records, account plans, pipeline stages, next actions, and conversion data.
• Develop and continuously improve the market-development playbook based on customer feedback, wins, losses, and market evidence.
• Work closely with Territory Sales, Key Accounts, Engineering, Quality, Supply Chain, and other teams to ensure smooth account activation and handoff.
• Monitor account potential, commercial viability, margins, and quality of opportunities to ensure sustainable segment growth.

Skills

Market development

B2B sales

Stakeholder mapping

Consultative selling

Field travel

Job description

About Us

Rua Seguridad Corp. is an ISO-certified leader in thermoplastic road marking paints, bitumen products, and road safety solutions. Since our establishment in 2006, we have built a strong nationwide presence and a proven track record in supporting major infrastructure projects across the country.

At Rua Seguridad Corp., we are committed to creating a professional and supportive workplace where employees are valued and empowered to succeed.

What We Offer

• A culture grounded in strong core values

• Supportive team culture with training provided

• Generous annual leave and holiday entitlements

• Comprehensive health and life insurance coverage

• Opportunities for professional development and career advancement

About the Role

We are looking for a Market Development Specialist – Coldmix Utility Reinstatement to create and grow a new market for Rua’s Coldmix product in utility road reinstatement.

You will identify priority water concessionaires, water districts, utility contractors, and related organizations; understand their current road-cut restoration practices; develop relationships with key technical and procurement stakeholders; and turn technical trials into recurring commercial business.

This is a market-creation role, not a traditional sales territory. You will build the market-development playbook, prove the opportunity, and eventually hand over activated accounts to Territory Sales or Key Accounts for continued growth.

Key Responsibilities

• Identify and develop new utility reinstatement opportunities with water concessionaires, water districts, utility contractors, and related infrastructure organizations.

• Map key stakeholders, current road reinstatement practices, technical requirements, procurement processes, and potential demand.

• Build and maintain a qualified pipeline from target → qualified → trial → approved → first PO → repeat purchase → handoff.

• Develop relationships with engineers, operations teams, procurement, technical evaluators, and decision-makers.

• Coordinate site assessments, product trials, technical demonstrations, and customer education with Rua’s Technical & Engineering team.

• Drive vendor accreditation, technical acceptance, first commercial orders, and repeat-order conversion.

• Translate customer needs and field feedback into a clear Coldmix utility reinstatement value proposition.

• Maintain disciplined CRM records, account plans, pipeline stages, next actions, and conversion data.

• Develop and continuously improve the market-development playbook based on customer feedback, wins, losses, and market evidence.

• Work closely with Territory Sales, Key Accounts, Engineering, Quality, Supply Chain, and other teams to ensure smooth account activation and handoff.

• Monitor account potential, commercial viability, margins, and quality of opportunities to ensure sustainable segment growth.

What We’re Looking For

• 4–7+ years of experience in B2B market development, business development, technical sales, or strategic account development.

• Experience in construction materials, utilities, infrastructure, industrial products, or related B2B technical sectors.

• Proven track record of opening new customer segments or institutional accounts and converting them into recurring business.

• Experience managing long sales cycles involving multiple stakeholders, technical evaluation, vendor accreditation, or procurement processes.

• Strong consultative selling and stakeholder-mapping skills.

• Comfortable engaging engineers, operations teams, procurement personnel, and senior decision-makers.

• Strong commercial judgment and pipeline discipline.

• Willingness to work in the field and travel frequently, including to provincial locations and project sites.

• Able to coordinate technical demonstrations and trials while working closely with technical experts.