Market Development Manager

Rua Seguridad; Philippines; Hybrid; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

Leave benefits

Health insurance

Growth opportunities

Collaborative culture

Hybrid work

Job summary

Rua Seguridad Corp. seeks a Market Development Manager to create new markets for our existing and emerging products. You will identify high-potential segments, win early customers, and validate commercial viability, turning opportunities into repeatable revenue streams.

You will work hands-on with customers, engineers, and sales teams to design value propositions, test pricing, and document scalable market strategies for handoff to the Sales or Business Unit teams.

Qualifications

• 5 to 10 years of experience in technical B2B market development, business development, or consultative sales.
• Experience in construction materials, building materials, industrial chemicals, infrastructure solutions, heavy equipment, concrete, asphalt, or related industries is highly preferred.
• Proven experience entering or developing markets where the company had limited or no existing presence.

Responsibilities

• Identify and prioritize new applications, industries, and customer segments for Rua's products.
• Identify the best market entry points and develop target account lists.
• Research customer needs, buying processes, competing solutions, and market opportunities.
• Develop and test value propositions based on actual customer needs.
• Personally prospect target customers and build relationships with key decision makers, technical approvers, and influencers.
• Conduct customer discovery meetings and understand their operational and commercial challenges.
• Present solutions, develop proposals, negotiate projects, and close initial customers.
• Build relationships that can lead to repeat business and reference accounts.
• Test pricing, value propositions, product or service offerings, and routes to market.
• Evaluate customer willingness to pay and overall commercial viability.
• Learn from customer feedback, objections, and unsuccessful approaches, then adjust the commercial strategy accordingly.
• Work closely with the Application Development team to identify suitable customers and applications for demonstrations and pilot projects.
• Support pilot design, field execution, and performance validation.
• Own the commercial side of pilots, including customer commitment, pricing, feedback, and conversion into paid projects and repeat orders.
• Develop a repeatable approach for prospecting, selling, pricing, handling objections, and winning customers.
• Define the ideal customer profile, sales process, standard offer, pricing approach, proof requirements, and expected margins.
• Document successful market development strategies into a playbook.
• Train and transition proven market segments to the Sales or Business Unit team for continued growth.

Skills

Market research

Strategic selling

B2B sales

Customer discovery

Negotiation

Field sales

Cross-functional collaboration

Job description

About Us

Rua Seguridad Corp. is an ISO-certified leader in thermoplastic road marking paints, bitumen products, and road safety solutions. Since our establishment in 2006, we have built a strong nationwide presence and a proven track record in supporting major infrastructure projects across the country. At Rua Seguridad Corp., we are committed to creating a professional and supportive workplace where employees are valued and empowered to succeed.

What We Offer

• Competitive leave and holiday benefits
• Comprehensive health and life insurance coverage
• Opportunities for professional growth and career advancement
• A collaborative and inclusive work environment
• Hybrid work arrangements to support work-life balance
• A culture grounded in strong core values

About The Role

Rua Seguridad Corp. is looking for a Market Development Manager who can turn promising applications and emerging opportunities into proven, repeatable markets. This role is focused on creating new markets for Rua's existing and emerging products. You will identify high potential market segments, win the first customers, validate commercial viability, and build a repeatable sales approach that can eventually be handed over to the Sales or Business Unit team for scale. This is a hands on market creation role. We are looking for someone who is comfortable prospecting, meeting customers, testing ideas, handling rejection, working with technical teams, and turning early wins into sustainable business.

Key Responsibilities

Market Development

• Identify and prioritize new applications, industries, and customer segments for Rua's products.
• Identify the best market entry points and develop target account lists.
• Research customer needs, buying processes, competing solutions, and market opportunities.
• Develop and test value propositions based on actual customer needs.

Customer Acquisition

• Personally prospect target customers and build relationships with key decision makers, technical approvers, and influencers.
• Conduct customer discovery meetings and understand their operational and commercial challenges.
• Present solutions, develop proposals, negotiate projects, and close initial customers.
• Build relationships that can lead to repeat business and reference accounts.

Commercial Validation

• Test pricing, value propositions, product or service offerings, and routes to market.
• Evaluate customer willingness to pay and overall commercial viability.
• Learn from customer feedback, objections, and unsuccessful approaches, then adjust the commercial strategy accordingly.

Pilot and Project Commercialization

• Work closely with the Application Development team to identify suitable customers and applications for demonstrations and pilot projects.
• Support pilot design, field execution, and performance validation.
• Own the commercial side of pilots, including customer commitment, pricing, feedback, and conversion into paid projects and repeat orders.

Market Playbook and Handoff

• Develop a repeatable approach for prospecting, selling, pricing, handling objections, and winning customers.
• Define the ideal customer profile, sales process, standard offer, pricing approach, proof requirements, and expected margins.
• Document successful market development strategies into a playbook.
• Train and transition proven market segments to the Sales or Business Unit team for continued growth.

Qualifications

• 5 to 10 years of experience in technical B2B market development, business development, or consultative sales.
• Experience in construction materials, building materials, industrial chemicals, infrastructure solutions, heavy equipment, concrete, asphalt, or related industries is highly preferred.
• Proven experience entering or developing markets where the company had limited or no existing presence.
• Demonstrated ability to personally build early customer adoption and win initial accounts.
• Strong hunter mentality combined with consultative and technical selling skills.
• Strong customer discovery, negotiation, market segmentation, and business development skills.
• Commercially minded and comfortable working with pricing, margins, and business cases.
• Comfortable with experimentation, rejection, ambiguity, and changing direction based on market feedback.
• Able to work closely with engineers and technical teams and translate technical benefits into clear commercial value.
• Strong communication, relationship building, and presentation skills.
• Willingness to spend significant time in the field meeting customers and developing new accounts.

Why Join Rua Seguridad?

At Rua Seguridad, you will have the opportunity to build new markets from the ground up and directly influence the growth of our products and business. You will work closely with commercial and technical teams while having the autonomy to test ideas, engage customers, and turn market opportunities into scalable businesses.