Loyalty Communications & Engagement Strategist

IKEA; Pasay; On-site; PHP 600,000 - 820,000; Full time

Job summary

IKEA Ab in the Philippines is seeking a Loyalty Communications Specialist to drive member engagement and build long-term relationships with IKEA Family members through personalized, value-driven communications across email, app, digital platforms and in-store experiences.

You will develop and execute member-exclusive campaigns and omnichannel touchpoints, ensuring alignment with brand tone, while using data insights to optimize performance and contribute to customer lifetime value.

Qualifications

• Degree in Marketing, Communications, or Business.
• 2–3 years Loyalty and CRM experience in retail.
• Strong data-driven mindset for meaningful experiences.
• Excellent stakeholder communication and collaboration.

Responsibilities

• Develop and execute member-exclusive campaigns and content.
• Create omnichannel touchpoints aligned with brand tone and priorities.
• Leverage data insights to optimize performance across channels.
• Enhance customer lifetime value through engaging loyalty experiences.

Skills

CRM experience

Loyalty program mgmt

Data analysis

Stakeholder mgmt

Excel

PowerPoint

Education

Bachelor's degree in Marketing/ Communications/ Business

Tools

Microsoft Dynamics CRM 365

Microsoft Excel

Microsoft PowerPoint

Job description

IKEA Ab in the Philippines is seeking a Loyalty Communications Specialist to drive member engagement and build long-term relationships with IKEA Family members through personalized, value-driven communications across email, app, digital platforms and in-store experiences.

You will develop and execute member-exclusive campaigns and omnichannel touchpoints, ensuring alignment with brand tone, while using data insights to optimize performance and contribute to customer lifetime value.