Data-Driven Loyalty Campaigns Manager

SM Retail Inc; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

SM Retail Inc. in the Philippines seeks a Marketing Campaigns Manager to lead planning, development, and execution of integrated campaigns that grow loyalty and drive acquisition, engagement, participation, and conversion.

You will translate business objectives, customer insights, and member data into compelling campaigns, manage end-to-end campaigns across Email, SMS, and app channels, and collaborate with internal teams and external partners to deliver on time and on budget.

Qualifications

• Experience in end-to-end marketing campaign management across channels (Email, SMS, app).
• Ability to analyze campaign data and derive actionable insights.
• Translate business objectives into compelling campaigns and experiences.
• Strong stakeholder and partner management to deliver on timelines.

Responsibilities

• Running Campaigns End-to-End across channels (Email, SMS, and App Notifications).
• Tracking results and linking campaign performance to revenue.
• Coordinating with internal teams and external account managers to meet timelines.

Skills

Integrated Marketing Campaign Mgmt

Loyalty Marketing

Customer Segmentation & Targeting

CRM/Lifecycle Marketing

Campaign Analytics & Performance

Project Management

Strong Execution Orientation

Data-driven Decision Making

Job description

SM Retail Inc. in the Philippines seeks a Marketing Campaigns Manager to lead planning, development, and execution of integrated campaigns that grow loyalty and drive acquisition, engagement, participation, and conversion.

You will translate business objectives, customer insights, and member data into compelling campaigns, manage end-to-end campaigns across Email, SMS, and app channels, and collaborate with internal teams and external partners to deliver on time and on budget.