Loyalty Communications Specialist

Ikano; Pasay; On-site; PHP 360,000 - 600,000; Full time

Job summary

IKEA Philippines is seeking a Loyalty Communications Specialist to drive engagement with IKEA Family members by delivering personalized, value-driven communications that strengthen loyalty and increase visits.

You will support the development and execution of member-exclusive campaigns and omnichannel touchpoints, ensuring brand-aligned communications while using data insights to optimize performance across email, app, digital platforms and in-store experiences.

Qualifications

• Degree in Marketing, Communications or Business.

Responsibilities

• Develop and execute member-exclusive campaigns and content.

Skills

CRM understanding

Data-driven thinking

Stakeholder communication

Customer journey

Education

Bachelor's degree in Marketing, Communications or Business

Tools

Microsoft Dynamics CRM 365

Excel

PowerPoint

Job description

Company Description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

Job Description

The purpose of the Loyalty Communications Specialist role at IKEA is to drive meaningful engagementand build long-term relationships with IKEA Family members by delivering relevant, personalized, andvalue-driven communications that inspire loyalty, deepen brand love, and contribute to increasedvisitation, conversion, and customer lifetime value.

The role will be responsible for supporting the development and execution of member-exclusivecampaigns, content, and omnichannel touchpoints, ensuring communications are aligned with thebrand tone of voice and business priorities, while leveraging data insights to optimize performanceacross email, application, digital platforms, and in-store experiences.

Qualifications

• Holds a degree in Marketing, Communications, Business, or a related field, with CRM, DigitalMarketing or Loyalty Program Management certifications are a strong advantage.
• At least 2-3 years of Loyalty and CRM experience in retail or relevant agency.
• Deep motivation to understand customer behaviour and to create meaningful, value-drivenexperiences that strengthen emotional loyalty. Enjoys building relationships between the brand andits community.
• Understanding of loyalty mechanics (e.g., point systems, tiers, rewards, retention drivers) and howloyalty contributes to customer lifetime value.
• Proficient in Microsoft Excel, Microsoft PowerPoint, Microsoft Dynamics CRM 365 or any equivalenttool.
• Have experience in big data, data cleansing, data management, reports, and dashboards.
• Thrives in a collaborative, fast-paced environment and is highly self-motivated to improve bothbusiness outcomes and team performance.
• Demonstrates strong communication and influencing skills, with the ability to engage stakeholdersacross functions and countries.