LOYALTY BUSINESS DEVELOPMENT MANAGER

bank of the philippine islands (bpi); Philippines; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Hammerjack Pty Ltd is seeking a Loyalty Business Development Manager to develop and execute growth, partnership, and customer engagement strategies with BPI Business units and subsidiaries to drive revenue, customer acquisition, program participation, and long-term customer value.

You will lead cross-functional projects, contribute to platform enhancements, monitor performance, and translate insights into actionable recommendations that improve profitability and customer lifetime value.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, or related field.
• At least 5 years experience in Business Development, Sales, Marketing, Loyalty.
• 3 years proven track record in Financial Services, CRM, Digital Marketing.
• Knowledgeable in customer loyalty and rewards programs.
• Background in business development principles and partnership management.
• Experienced in marketing strategy, customer engagement frameworks, digital marketing and customer engagement technologies.
• Strong communication and presentation skills.
• Collaborative team player, innovative, detail-oriented.

Responsibilities

• Develop and implement growth strategies, partnership programs, and revenue initiatives to expand the loyalty ecosystem.
• Build and manage relationships with internal units to drive customer acquisition and retention programs.
• Lead cross-functional projects and contribute to loyalty platform enhancements and process improvements.
• Monitor program performance and provide actionable recommendations to improve profitability and customer lifetime value.

Skills

Business Development

Sales

Marketing

Loyalty

Customer Engagement

Partnerships

Communication

Education

Bachelor's degree in Business Administration, Marketing, Economics, or related field

Tools

CRM

Digital Marketing Platforms

Job description

The Loyalty Business Development Manager develop and execute business growth, partnership, and customer engagement strategies with BPI Business units and subsidiaries to drive revenue generation, customer acquisition, program participation, and long-term customer value while supporting the Bank's strategic objectives.

Responsibilities

• Develop and implement business development strategies, partnership programs, and revenue- generating initiatives to expand the loyalty ecosystem and achieve growth targets.
• Build and manage relationships with internal business units and subsidiaries to create and execute customer acquisition, engagement, and retention programs.
• Lead cross-functional projects and contribute to loyalty platform enhancements, process improvements, and innovation initiatives that strengthen customer experience and operational effectiveness.
• Monitor and evaluate program performance, customer engagement metrics, and revenue outcomes to provide actionable recommendations that improve profitability and customer lifetime value.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, or any-related filed
• At least 5 years experience in Business Development, Sales, Marketing, Loyalty
• 3 years proven track record in Financial Services, CRM, Digital Marketing
• Knowledgeable in Customer loyalty and rewards programs
• Background in Business development principles and partnership management
• Experienced in Marketing strategy, customer engagement frameworks, digital marketing and customer engagement technologies
• Strong communication and presentation skills
• Collaborative team player, innovative, and proactive with high attention to detail