Live Operations Specialist- Livestream Operations (Onsite)

Primeline Products Philippines, Inc.; Pasig; On-site; PHP 201,000 - 279,000; Full time

Job summary

Primeline Products Philippines, Inc. is seeking a Live Operations Specialist to ensure smooth livestreams on TikTok Shop, Shopee, and Lazada. The role supports live hosts, monitors stream quality, verifies product setup and promotions, and assists with host substitutions as needed.

You will coordinate with Online Admin, Warehouse, Marketing, and Customer Service to manage stock and campaign materials, maintain schedules and reports, and help execute major sales campaigns across platforms.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications, IT, or related field is preferred but not required.
• At least 1 year of relevant experience in live selling, e-commerce operations, livestream support, or similar role is preferred.
• Familiarity with TikTok Shop, Shopee, and Lazada live-selling operations.

Responsibilities

• Execute and monitor daily livestream operations across assigned brands and platforms.
• Prepare livestream equipment including OBS Studio, cameras, mics, lighting, and setup before sessions.
• Ensure livestreams start on time and follow schedules and host assignments.
• Monitor livestream quality and troubleshoot basic issues to minimize interruptions.
• Assist hosts with product presentation, engagement activities, and promotional mechanics.
• Perform live host substitutions when required.
• Verify product links, pricing, discounts, bundles, and promotions during sessions.
• Monitor compliance with platform policies and report potential violations.
• Track livestream performance data (GMV, duration, engagement, CTR, conversion rate).
• Coordinate with Online Admin, Warehouse, Marketing, and Customer Service on stock, materials, and campaigns.
• Maintain schedules, checklists, incident logs, and performance reports.
• Support major campaigns and promotions.

Skills

Platform familiarity

OBS Studio

Excel/Sheets

Live selling

Monitoring & reporting

Education

Bachelor's degree (preferred)

Tools

OBS Studio

Job description

The Live Operations Specialist is responsible for ensuring the smooth, efficient, and uninterrupted execution of livestream operations across TikTok Shop, Shopee, and Lazada. The role provides technical and operational support to live hosts and moderators, monitors livestream quality and performance, ensures accurate product and promotional setup, and assists with live host substitution when necessary. Through effective coordination and real-time monitoring, the position contributes to operational efficiency, audience engagement, and the achievement of Live Commerce sales targets.

Key responsibilities

• Execute and monitor daily livestream operations across assigned brands and e-commerce platforms.
• Prepare and check livestream equipment, including OBS Studio, cameras, microphones, lighting, backgrounds, and audio, before scheduled sessions.
• Ensure livestreams start on time and follow approved schedules, host assignments, account rotations, and live duration requirements.
• Monitor livestream quality and promptly troubleshoot basic technical issues to minimize interruptions.
• Assist live hosts and moderators with product presentation, engagement activities, selling scripts, and approved promotional mechanics.
• Perform live host substitution when necessary due to absences, staffing shortages, breaks, or other operational requirements.
• Verify product links, pinned items, pricing, discounts, bundles, freebies, and promotional mechanics before and during livestream sessions.
• Monitor livestream activities for compliance with TikTok Shop, Shopee, and Lazada policies and promptly report potential violations.
• Track and consolidate livestream performance data, including GMV, live duration, viewer engagement, CTR, conversion rate, and other assigned KPIs.
• Coordinate with Online Admin, Warehouse, Marketing, and Customer Service regarding stock availability, product concerns, campaign materials, and operational requirements.
• Maintain accurate livestream schedules, operational checklists, incident logs, performance trackers, and daily or weekly reports.
• Support the preparation and execution of major campaigns, payday promotions, and other sales-driving activities.
• Escalate technical, inventory, pricing, product-linking, and platform-related concerns to the Live Commerce Manager or relevant department.
• Perform other related duties as assigned by the Live Commerce Manager.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Information Technology, or a related field is preferred, but not required.
• At least one year of relevant experience in live selling, e-commerce operations, livestream support, or a similar role is preferred.
• Familiarity with TikTok Shop, Shopee, and Lazada live-selling operations.
• Basic knowledge of OBS Studio, cameras, microphones, lighting, and livestream equipment.
• Proficiency in Microsoft Excel or Google Sheets for sales tracking, data consolidation, and reporting.
• Ability to monitor livestream performance and maintain accurate operational records.
• Basic knowledge of product linking, promotional mechanics, and e-commerce platform policies.
• Willingness to perform live host substitution when required.
• Willingness to work flexible schedules, including evening shifts, weekends, holidays, and major campaign periods, in accordance with operational requirements.