Lifecycle Marketing Maestro (Remote, Philippines)

Multiply Mii; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Remote work from PH

Career growth

Collaborative team

Job summary

Multiply Mii is seeking an experienced Lifecycle Marketing Manager to own the execution, optimization, and performance of its email and SMS marketing ecosystem across its health education and e-commerce brands. You will drive engagement, retention, and revenue by building sophisticated lifecycle campaigns, automations, and personalized messaging.

You will collaborate with the Head of Marketing to shape journeys, optimize automation, and deploy data-driven strategies that scale across multiple

Qualifications

• 5+ years of lifecycle, email, and SMS marketing experience.
• Hands-on Klaviyo experience including SMS marketing and compliance.
• Experience using HubSpot including SMS marketing and compliance.
• Expertise in customer lifecycle strategy, segmentation, and personalization.
• Proven experience building and optimizing marketing automation workflows.
• Strong analytical skills with experience interpreting marketing performance data.
• Experience managing A/B testing and conversion rate optimization.
• Strong direct-response copywriting skills.
• Experience supporting e-commerce businesses.
• Excellent project management and stakeholder communication skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Responsibilities

• Execute and optimize lifecycle email and SMS marketing strategies across multiple business units.
• Develop customer journeys that improve engagement, retention, customer lifetime value, and revenue.
• Build and manage automated marketing workflows from acquisition through long-term retention.
• Create and execute campaign calendars for launches, promotions, webinars, educational content, and evergreen campaigns.
• Develop advanced customer segmentation and personalized messaging strategies.
• Build and optimize automation including welcome, nurture, abandoned cart, post-purchase, replenishment, win-back, onboarding, and upsell campaigns.
• Conduct ongoing A/B testing across messaging, creative, timing, offers, CTAs, and customer segments.
• Monitor campaign performance and provide actionable recommendations based on analytics.
• Build dashboards and report on key email and SMS marketing KPIs.
• Manage and optimize Klaviyo and HubSpot marketing platforms.
• Collaborate closely with marketing, creative, paid media, social media, web development, and external partners to ensure consistent customer experiences.
• Stay current on lifecycle marketing trends, platform enhancements, and marketing technology best practices.

Skills

Lifecycle marketing

Segmentation

Personalization

Automation workflows

Analytics

A/B testing

Copywriting

E-commerce experience

Project management

Stakeholder comms

Tools

Klaviyo

HubSpot

Job description

Multiply Mii is seeking an experienced Lifecycle Marketing Manager to own the execution, optimization, and performance of its email and SMS marketing ecosystem across its health education and e-commerce brands. You will drive engagement, retention, and revenue by building sophisticated lifecycle campaigns, automations, and personalized messaging.

You will collaborate with the Head of Marketing to shape journeys, optimize automation, and deploy data-driven strategies that scale across multiple