Customer Lifecycle & Value Architect

Aesthetician Job Description; Philippines; On-site; PHP 1,800,000 - 2,500,000; Full time

Job summary

Belo Medical Group in the Philippines is seeking a Customer Lifecycle & Value Management Lead to design segmentation, lifecycle journeys, loyalty programs, and campaign orchestration that drive growth.

You will transform customer data into actionable journeys, manage loyalty strategy, oversee campaigns across SMS and email, and partner with marketing and operations to improve retention and customer lifetime value. This is a senior strategic role with measurable business impact.

Qualifications

• 7–10 years of experience in lifecycle marketing, CRM, customer retention, loyalty, or customer value management.
• Proven experience developing customer segmentation frameworks and multi-stage lifecycle journeys.
• Demonstrated experience managing a loyalty, membership, or customer benefits program, including commercial performance.
• Experience coordinating customer interventions across SMS, email, outbound calling, and other direct channels.
• Strong ability to translate customer analytics into actionable segments, journeys, offers, and campaign strategies.

Responsibilities

• Own the customer lifecycle and segmentation framework across lifecycle stage, recency, frequency, value, engagement, churn risk, dormancy, and loyalty status.
• Develop customer journeys covering onboarding, activation, repeat visits, retention, lapse prevention, reactivation, and loyalty progression.
• Define triggers, timing, channel sequencing, messaging, offers, and next-best actions.
• Translate customer analytics and insights into practical segment and campaign rules.
• Own the strategy, customer proposition, operating model, and commercial performance of the loyalty program.
• Define enrolment, tiers, qualification, earning, redemption, benefits, progression, and engagement strategies.
• Monitor enrolment, engagement, retention, incremental visits, customer lifetime value, program costs, and ROI.
• Identify opportunities for continuous improvement and growth.
• Manage the monthly customer lifecycle campaign calendar across SMS, email, outbound calling, and other direct channels.

Skills

Lifecycle marketing

CRM

Loyalty programs

Campaign orchestration

Stakeholder coordination

Analytics to segments

Commercial judgment

Call-center briefing

Education

Bachelor’s degree in Marketing

Job description

Belo Medical Group in the Philippines is seeking a Customer Lifecycle & Value Management Lead to design segmentation, lifecycle journeys, loyalty programs, and campaign orchestration that drive growth.

You will transform customer data into actionable journeys, manage loyalty strategy, oversee campaigns across SMS and email, and partner with marketing and operations to improve retention and customer lifetime value. This is a senior strategic role with measurable business impact.