Lifecycle Email & SMS Strategist

Power Digital Marketing; Mexico; On-site; MXN 40,000 - 60,000; Full time

Job summary

Power Digital Marketing is looking for a Lifecycle Marketing Strategist to lead email and SMS strategies for clients. The ideal candidate has 2-5 years of experience in email marketing strategy and campaign management, along with strong analytical and copywriting skills.

This role involves managing daily operations, collaborating with creative teams, and employing AI technologies for optimization. Join a diverse and inclusive culture that values your contributions in the marketing landscape.

Qualifications

• 2-5 years experience in email marketing strategy, production, and end-to-end campaign management.
• Expertise in email best practices, including segmentation, deliverability, copy, and design approaches.
• Strong analytical and strategic copywriting skills, with the ability to draw conclusions from data.

Responsibilities

• Define and drive email marketing and SMS strategy for Power Digital Marketing.
• Manage daily operations of email marketing, including campaign strategy and deployment.
• Build and manage automated email marketing programs for clients with proper measurement.

Skills

Email marketing strategy

Analytical skills

Copywriting skills

HTML/CSS for email coding

A/B testing

Communication skills

Tools

Klaviyo

HubSpot

Braze

Job description

Power Digital Marketing is looking for a Lifecycle Marketing Strategist to lead email and SMS strategies for clients. The ideal candidate has 2-5 years of experience in email marketing strategy and campaign management, along with strong analytical and copywriting skills.

This role involves managing daily operations, collaborating with creative teams, and employing AI technologies for optimization. Join a diverse and inclusive culture that values your contributions in the marketing landscape.