Lifecycle Marketing Automation Manager (WFH/Morning Shift)

HGS Offshore Staffing Solutions; Metro Manila; Remote; PHP 750,000 - 1,100,000; Full time

Job summary

HGS Offshore Staffing Solutions is seeking a Lifecycle Marketing & Automation Manager to drive customer engagement for Flexischools across all customer types. You’ll own lifecycle strategy and automation, optimize funnels, and turn signups into loyal users.

You’ll collaborate with product, ops and data teams to segment audiences, run multi-channel campaigns (email, push, SMS), measure performance, and continuously improve retention and revenue.

Qualifications

• 3+ years in lifecycle marketing, CRM and automation.
• Experience with marketplace or technology business is an advantage.
• Hands-on experience building automated, behavior-based journeys.

Responsibilities

• Own the customer lifecycle strategy across onboarding, activation, engagement, and retention.
• Architect and refine marketing automation flows across channels (email, push, SMS, onsite).
• Execute campaigns to reduce churn and drive utilisation.
• Design omni-channel segmentation across customer types.
• Use data insights to personalise experiences at every touchpoint.
• Collaborate with product, ops and data to optimize funnels and lead nurturing.
• Measure performance and report on growth metrics.

Skills

Lifecycle marketing

CRM & automation

Data analytics

Segmentation

Stakeholder management

Tools

HubSpot

Job description

Role Summary

We’re looking for a Lifecycle and Marketing Automation Manager to drive customer engagement, increase transactions and retention for Flexischools for all customer types. You’ll own strategy and execution for lifecycle marketing and automation, optimize conversion funnels to turn signups into frequent customers for all product and customer types – parents, suppliers and schools. You’ll work closely with the sales and marketing teams to execute the business strategy and uncover data-driven opportunities focused on sustainable growth. You will collaborate with key stakeholders across product, tech data and operations to steer prioritisation, connect and segment data and measure performance of activity.

Key Responsibilities:

Lifecycle Marketing & Automation

• Own the customer lifecycle strategy across onboarding, activation, engagement, and retention
• Architect and refine the marketing automation flows and customer journeys across email, push notifications, SMS, onsite messages, and other channels
• Execute email, push, and in-app messaging campaigns to reduce churn and drive utilisation
• Partner with product, ops and data to design a robust, omni-channel segmentation strategy across all customer types
• Use data insights to personalise the customer experience at every touchpoint
• Contribute to content strategy and execute
• Align with sales to maximise lead conversion opportunities

Cross Functional Growth and Alignment

• Participate and be the voice of marketing in key cross functional squads
• Prioritise cross-functional initiatives to ensure a seamless, integrated customer experience across all touchpoints
• Optimize landing pages, conversion funnels, and lead nurture flows alongside growth marketing
• Experiment with growth tactics to scale transaction volumes
• Support and prioritise lifecycle needs across the business

Analytics & Optimization

• Measure marketing performance and continuously A/B test messaging and journeys
• Report on key growth metrics with insights
• Build and execute segmentation across key customer types

Technology & Compliance:

In conjunction with the Head of Growth & Growth Marketing Manager contribute to designing the vision of Flexischools’ marketing technology stack to ensure that our tools and processes are optimised for retention and utilisation.

Manage data integrity, deliverability, and compliance across all automated communications.

Keep up to date with current competitive and marketing trends particularly across tech, data and AI.

What You’ll Bring:

Experience

• 3+ years in lifecycle marketing, CRM and automation
• Marketplace or technology business an advantage
• Hands-on experience in customer and marketing automation platforms particularly HubSpot is an advantage
• Hands on experience building automated, behaviour-based journeys
• Track record of improving engagement, retention or revenue through lifecycle optimisation
• Ability to stakeholder manage and articulate requirements to technology teams

Skills

• Strong analytical capability and comfort working with data and building reports
• Experience with segmentation models eg. RFM, value-based scoring
• Ability to translate data and insights into practical, scalable campaigns
• Ability to prioritise and collaborate well with agencies and internal teams

Mindset

• Comfortable balancing big picture and being hands on in a small team
• Detail oriented, curious and test-driven