Lifecycle Marketing Automation Lead

HGS Offshore Staffing Solutions; Metro Manila; Remote; PHP 750,000 - 1,100,000; Full time

Job summary

HGS Offshore Staffing Solutions is seeking a Lifecycle Marketing & Automation Manager to drive customer engagement for Flexischools across all customer types. You’ll own lifecycle strategy and automation, optimize funnels, and turn signups into loyal users.

You’ll collaborate with product, ops and data teams to segment audiences, run multi-channel campaigns (email, push, SMS), measure performance, and continuously improve retention and revenue.

Qualifications

• 3+ years in lifecycle marketing, CRM and automation.
• Experience with marketplace or technology business is an advantage.
• Hands-on experience building automated, behavior-based journeys.

Responsibilities

• Own the customer lifecycle strategy across onboarding, activation, engagement, and retention.
• Architect and refine marketing automation flows across channels (email, push, SMS, onsite).
• Execute campaigns to reduce churn and drive utilisation.
• Design omni-channel segmentation across customer types.
• Use data insights to personalise experiences at every touchpoint.
• Collaborate with product, ops and data to optimize funnels and lead nurturing.
• Measure performance and report on growth metrics.

Skills

Lifecycle marketing

CRM & automation

Data analytics

Segmentation

Stakeholder management

Tools

HubSpot

Job description

HGS Offshore Staffing Solutions is seeking a Lifecycle Marketing & Automation Manager to drive customer engagement for Flexischools across all customer types. You’ll own lifecycle strategy and automation, optimize funnels, and turn signups into loyal users.

You’ll collaborate with product, ops and data teams to segment audiences, run multi-channel campaigns (email, push, SMS), measure performance, and continuously improve retention and revenue.