Lead Generation Specialist

vamasters, Inc.; Iloilo City; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

vamasters, Inc. in Iloilo City, Philippines is seeking an experienced Marketing & Lead Generation Specialist to scale a founder-led personal brand. You will own lead generation, sales, email marketing, funnels, paid ads oversight, and brand messaging while aligning with long-term growth.

Excellent English communication and authentic brand voice are essential. You will manage campaigns across organic and paid channels, optimize landing pages, nurture flows, and collaborate with the founder on

Qualifications

• Track record in lead generation, sales funnels, and conversion optimization.
• Practical experience using GoHighLevel (GHL) for lead management, funnels, and automation.
• Strong email marketing ability, covering nurture flows, segmentation, and campaign management.
• Firm grasp of Meta Ads strategy and guiding ad execution from data.

Responsibilities

• Oversee and strengthen lead generation across organic social, paid media, and inbound enquiries.
• Qualify and follow up on sales leads and guide them through the sales process.
• Build and fine-tune lead workflows, funnels, and upsell/down-sell pathways in GoHighLevel.
• Run and enhance email marketing flows, nurture sequences, and subscriber campaigns.
• Polish messaging and copy across funnels, emails, newsletters, landing pages, and social channels.
• Steer Meta Ads strategy and scale what’s working based on performance data.
• Structure and improve landing pages and conversion points using data and heat maps.
• Align lead generation and keep messaging consistent across IG, FB, TikTok, YouTube, LinkedIn.
• Contribute to blog SEO, newsletter strategy, and wider brand development.

Skills

Lead generation

Sales funnels

GHL (GoHighLevel)

Email marketing

Meta Ads

Copywriting

English communication

AI analytics tools

Brand voice

Organization

Tools

GoHighLevel (GHL)

Heat maps

A/B testing

Job description

Job Summary:
We're keen to bring on an experienced, commercially minded Marketing & Lead Generation Specialist to help scale a founder-led personal brand. This strategic, hands‑on role covers lead generation, sales, email marketing, funnel optimization, paid ads oversight, and brand messaging. The right fit thinks both strategically and operationally, running day‑to‑day growth systems while feeding into the brand's long‑term vision. You bring sharp sales instincts, excellent English communication, and a talent for writing in an authentic, human brand voice.

Key Responsibilities:

• Oversee and strengthen lead generation across organic social, paid media, and inbound enquiries, making sure no lead slips through

• Qualify and follow up on sales leads, and be ready to speak with leads directly to guide them through the sales process

• Build and fine-tune lead management workflows, funnels, and up‑sell/down‑sell pathways in GoHighLevel (GHL)

• Run and enhance email marketing flows, nurture sequences, and subscriber campaigns to grow and retain a warm database

• Polish messaging and copy across funnels, emails, newsletters, landing pages, and social channels so it reflects an authentic brand voice

• Steer Meta Ads strategy, using performance data to shape execution and scale what's working

• Structure and improve landing pages and conversion points using data and tools such as heat maps

• Align lead generation and keep messaging consistent across Instagram, Facebook, TikTok, YouTube, and LinkedIn

• Contribute to blog SEO, newsletter strategy, and wider brand development, including input on offers and courses

• Spot PR and partnership opportunities and partner with the founder to set KPIs and support long‑term growth planning

Mandatory Skills:

• Track record in lead generation, sales funnels, and conversion optimization

• Practical experience using GoHighLevel (GHL) for lead management, funnels, and automation

• Strong email marketing ability, covering nurture flows, segmentation, and campaign management

• Firm grasp of Meta Ads strategy and the ability to guide ad execution based on performance data

• Outstanding copywriting and messaging skills, with the ability to write in an authentic, human brand voice rather than generic AI-generated text

• Sharp sales thinking and the ability to qualify and speak with leads directly

• Excellent written and spoken English with clear, professional communication

• At home using AI and analytics tools to support optimization without losing the brand's human quality

• Dependable, meticulous, and self-sufficient

• Strong communication, organization, and follow-through

Preferred Skills:

• Background in SEO and blog content optimization

• Exposure to PR outreach, podcast pitching, or brand partnerships

• Ability to contribute strategically to brand positioning, offers, and course development

• Familiarity with conversion tools such as heat maps and A/B testing

• Experience helping scale a growing business and shape KPIs

• Genuine interest in wellbeing, personal development, or purpose-driven work

• Ability to handle multiple projects and campaigns in parallel

Why Join Us:
This is a rare chance to partner directly with a founder to shape and grow a personal brand as it moves into a new stage of development. You'll hold real ownership across sales, marketing, and brand strategy, have the freedom to bring your ideas to life, and make a meaningful difference for a mission-driven business. If you enjoy blending strategic thinking with hands‑on execution, this role offers genuine room to grow alongside the brand.