Growth Marketing & Lead Gen Specialist

vamasters, Inc.; Sagay; Remote; PHP 500,000 - 900,000; Full time

Job summary

VA Masters is seeking an experienced Marketing & Lead Generation Specialist to grow a founder-led personal brand. You will own lead generation, email marketing, funnel optimization, paid ads oversight, and brand messaging, balancing strategic thinking with hands-on execution.

The role requires strong English, sales instincts, and the ability to write in a genuine, human brand voice. You’ll collaborate directly with the founder to shape growth, KPIs, and long-term plans.

Qualifications

• Proven experience in lead generation, sales funnels, and conversion optimization.

Responsibilities

• Manage and improve lead generation across organic social, paid media, and inbound enquiries, ensuring no lead is missed.
• Qualify and follow up on sales leads, and be available to speak with leads directly to move them through the sales process.
• Build and optimize lead management workflows, funnels, and up-sell/down-sell pathways in GoHighLevel (GHL).
• Manage and improve email marketing flows, nurture sequences, and subscriber campaigns to grow and retain a warm database.
• Refine messaging and copy across funnels, emails, newsletters, landing pages, and social channels to match an authentic brand voice.
• Oversee and direct Meta Ads strategy, using performance data to guide execution and scale what works.
• Structure and optimize landing pages and conversion points using data and tools such as heat maps.
• Coordinate lead generation and consistent messaging across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Support blog SEO, newsletter strategy, and broader brand development, including input on offers and courses.
• Identify PR and partnership opportunities and work with the founder to set KPIs and support long-term growth planning.

Skills

Lead generation

Sales funnels

Conversion optimization

GoHighLevel (GHL)

Email marketing

Meta Ads

Copywriting

English communication

AI analytics

Attention to detail

Tools

GoHighLevel (GHL)

Meta Ads

Heat maps

A/B testing

Job description

VA Masters is seeking an experienced Marketing & Lead Generation Specialist to grow a founder-led personal brand. You will own lead generation, email marketing, funnel optimization, paid ads oversight, and brand messaging, balancing strategic thinking with hands-on execution.

The role requires strong English, sales instincts, and the ability to write in a genuine, human brand voice. You’ll collaborate directly with the founder to shape growth, KPIs, and long-term plans.