Lead Generation Specialist (non-voice)

Acadium; Philippines; Remote; PHP 360,000 - 720,000; Full time

Job summary

Acadium is seeking a motivated BDR/Lead Generation Specialist to grow our sales pipeline and expand our customer base. You will identify potential clients, generate leads, and nurture opportunities to connect them with our solutions.

The role requires strong English communication, a 2–3 year track record in related fields, and expertise with LinkedIn Navigator and CRM tools. This is a remote position, collaborating with a distributed team.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field, or equivalent experience.
• 2–3 years in sales, business development, lead generation, or related field.
• Excellent verbal and written English communication.
• Strong interpersonal skills and ability to quickly establish rapport with prospects.
• Self-motivated and results-oriented, driven to meet targets.
• Experience using LinkedIn Sales Navigator for prospecting.
• LinkedIn account with at least 300 connections for prospecting.
• Familiarity with CRM like Salesforce, HubSpot, or Pipedrive.
• Comfort with cold outreach and initiating conversations.
• Strong organizational skills to manage multiple prospects and follow-ups.
• Ability to work independently with a remote sales team.

Responsibilities

• Conduct proactive research to identify and develop a pipeline of potential customers within target markets.
• Engage prospective customers through email, LinkedIn, and other appropriate communication channels.
• Qualify leads by assessing needs, level of interest, and alignment with the company’s products or services.
• Schedule qualified appointments, meetings, or product demonstrations with the appropriate Sales Development Representatives or sales team members.
• Maintain accurate and up-to-date records of prospect interactions, lead status, and activities within the CRM system.
• Collaborate closely with the Sales and Marketing teams to support campaigns and continuously improve lead generation and outreach strategies.
• Develop a strong understanding of industry trends and the company’s products or services to effectively communicate their value to prospective customers.
• Consistently monitor outreach and lead-generation activities to achieve established performance targets.

Skills

Verbal communication

Written communication

English proficiency

Relationship building

Prospect research

Lead generation

Cold outreach

Time management

Remote collaboration

Self-motivated

Education

Bachelor's degree in business/marketing/communications

Tools

LinkedIn Sales Navigator

Salesforce

HubSpot

Pipedrive

Job description

We’re looking for a motivated and results-driven BDR / Lead Generation Specialist to help grow our sales pipeline and expand our customer base. As a BDR, you’ll be on the front lines of our sales efforts, identifying potential clients, generating leads, and nurturing opportunities to connect them with our solutions.

Key Responsibilities

• Conduct proactive research to identify and develop a pipeline of potential customers within target markets.
• Engage prospective customers through email, LinkedIn, and other appropriate communication channels.
• Qualify leads by assessing their needs, level of interest, and alignment with the company’s products or services.
• Schedule qualified appointments, meetings, or product demonstrations with the appropriate Sales Development Representatives or sales team members.
• Maintain accurate and up-to-date records of prospect interactions, lead status, and activities within the CRM system.
• Collaborate closely with the Sales and Marketing teams to support campaigns and continuously improve lead generation and outreach strategies.
• Develop a strong understanding of industry trends and the company’s products or services to effectively communicate their value to prospective customers.
• Consistently monitor outreach and lead-generation activities to achieve established performance targets.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field; equivalent professional experience may also be considered.
• 2–3 years of relevant experience in sales, business development, lead generation, or a related field.
• Excellent verbal and written communication skills, with strong proficiency in English.
• Strong interpersonal and relationship-building skills, with the ability to establish rapport with prospects quickly.
• Self-motivated, results-oriented, and driven to meet or exceed performance targets.
• Proven experience using LinkedIn Sales Navigator and other professional networking platforms for prospect research and lead generation.
• Must have a well-established and professionally optimized LinkedIn account with at least 300 connections, which may be used for prospecting activities.
• Familiarity with CRM platforms such as Salesforce, HubSpot, or Pipedrive is an advantage.
• Comfortable conducting cold outreach, prospecting, and initiating conversations with potential customers.
• Strong organizational skills and the ability to manage multiple prospects and follow-ups effectively.
• Ability to work independently while collaborating effectively with a remote sales team.