Lead Field Marketing

Greythr; India; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Rama Phosphates Limited is seeking a Field Marketing Lead to drive regional market share by designing, executing, and monitoring high-impact on-ground campaigns. You will manage a regional team, build retailer relations, and align field activations with brand strategy to promote premium fertilizers and micronutrients.

The role involves extensive field travel (villages, farms, rural retail hubs) and requires 7–8 years of relevant experience, plus Marathi language fluency and a valid two-wheeler

Qualifications

• Education: Post Graduation/ Graduation in Agriculture.
• Experience: 7-8 years in field marketing or agri-industry.
• Language: Fluency in Marathi.
• Travel: Valid driver’s license and a two-wheeler.
• Communication: Ability to build rapport with rural communities and retailers.

Responsibilities

• Design and execute region-specific field marketing campaigns.
• Lead launch campaigns for new fertilizers and micronutrients.
• Manage on-ground demonstrations and roadshow activations.
• Engage dealers and retailers with incentive programs.
• Oversee POS materials deployment across rural networks.
• Coach and monitor a regional field promoter team.
• Track KPIs and ROI from field activities.
• Capture field insights for demand forecasting.

Skills

Marathi language

Field marketing

Team leadership

Education

Post Graduation/ Graduation in Agriculture

Job description

Reports To: General Manager – Marketing Strategy

Job Summary

The Field Marketing Lead drives regional market share by designing, executing, and monitoring high-impact on-ground promotional campaigns. This role bridges corporate brand strategy and field execution to accelerate the adoption of premium fertilizers, specialty crop nutrition products, and micronutrients. The lead manages a regional team of field promoters, designs localized activation plans, and builds strong relationships with key retail dealers and influential farming communities.

Core Responsibilities

• Design On-Ground Campaigns: Develop scalable, region-specific field marketing blueprints, including village-level meetings, crop seminars, and local festival activations.
• Product Launch Execution: Lead the field launch mechanics for new specialty fertilizers and micronutrients, ensuring high visibility at the point of sale.
• Demonstration Management: Oversee large-scale result-demonstration plots ("See-is-Believing" trials) to visually prove product efficacy to local growers.
• Van & Roadshow Activations: Mobile van scheduling, audio-visual setups, and leafleting campaigns across target agricultural clusters.
• Dealer Engagement Programs: Create and manage incentive-driven dealer display contests, retail shop branding, and local dealer-farmer meets.
• Point-of-Sale (POS) Management: Deploy eye-catching POS materials (banners, danglers, posters, product mockups) across rural retail networks.
• Co-Marketing Initiatives: Partner with top-tier distributors to run joint promotional events that clear inventory during peak sowing windows.

3. Team Leadership & Capability Building

• Promoter Management: Recruit, train, and manage a high-performing team of field promoters, marketing officers, and seasonal activation staff.
• Technical Training: Standardize technical scripts for the field team, ensuring simple, value-driven communication regarding complex micronutrient benefits.
• Performance Tracking: Set clear daily/weekly Key Performance Indicators (KPIs) for field staff and monitor progress using field automation tools.
• Demand Forecasting Support: Gather real-time field insights regarding weather shifts, pest outbreaks, and cropping patterns to adjust promotional velocity.
• Competitor Tracking: Monitor and report competitor pricing, discounting patterns, and innovative field campaigns.
• ROI Measurement: Analyze the commercial impact of field spend, tracking customer acquisition costs and post-activation sales spikes.

Daily Routine

• 60% Field Travel: Daily visits to villages, farms, and retail hubs.
• 40% Administration: Data entry, report writing, and inventory tracking of marketing materials.

Required Skills & Qualifications

• Education: Post Graduation/ Graduation in Agriculture.
• Experience: Minimum 7-8 years
• Language: Fluency in the local regional language is mandatory (Marathi).
• Travel: Must possess a valid driver's license and a two-wheeler for rural travel.
• Communication: Ability to build quick rapport with rural communities and retailers.