Field Marketing Lead - Rural Agri Campaigns & Launches

Greythr; Hinoba-an; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Rama Phosphates Limited is seeking a Field Marketing Lead to drive regional market share by designing, executing, and monitoring high-impact on-ground campaigns. You will manage a regional team, build retailer relations, and align field activations with brand strategy to promote premium fertilizers and micronutrients.

The role involves extensive field travel (villages, farms, rural retail hubs) and requires 7–8 years of relevant experience, plus Marathi language fluency and a valid two-wheeler

Qualifications

• Education: Post Graduation/ Graduation in Agriculture.
• Experience: 7-8 years in field marketing or agri-industry.
• Language: Fluency in Marathi.
• Travel: Valid driver’s license and a two-wheeler.
• Communication: Ability to build rapport with rural communities and retailers.

Responsibilities

• Design and execute region-specific field marketing campaigns.
• Lead launch campaigns for new fertilizers and micronutrients.
• Manage on-ground demonstrations and roadshow activations.
• Engage dealers and retailers with incentive programs.
• Oversee POS materials deployment across rural networks.
• Coach and monitor a regional field promoter team.
• Track KPIs and ROI from field activities.
• Capture field insights for demand forecasting.

Skills

Marathi language

Field marketing

Team leadership

Education

Post Graduation/ Graduation in Agriculture

Job description

Rama Phosphates Limited is seeking a Field Marketing Lead to drive regional market share by designing, executing, and monitoring high-impact on-ground campaigns. You will manage a regional team, build retailer relations, and align field activations with brand strategy to promote premium fertilizers and micronutrients.

The role involves extensive field travel (villages, farms, rural retail hubs) and requires 7–8 years of relevant experience, plus Marathi language fluency and a valid two-wheeler