Lead, CRM & Lifecycle Marketing

Data Analytics Ventures, Inc. | Go Rewards; Pasig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Data Analytics Ventures, Inc. | Go Rewards is seeking a CRM & Lifecycle Marketing Lead in Metro Manila, Pasig. This role involves driving customer engagement and loyalty through innovative, data-driven strategies. As a leader, you'll design customer lifecycle journeys, execute multi-channel campaigns, and use analytics to optimize performance. The ideal candidate has over 5 years in CRM and lifecycle marketing, possesses strong skills in campaign execution and team leadership, and understands customer segmentation and marketing automation. A unique opportunity to shape customer experiences awaits.

Qualifications

• 5+ years of experience in CRM, lifecycle marketing, or integrated marketing.
• Expertise in customer segmentation, personalization, and marketing automation.
• Ability to design and execute data-driven campaigns across the customer journey.

Responsibilities

• Lead and optimize CRM strategy and systems.
• Design and manage end-to-end customer lifecycle journeys.
• Execute automated, multi-channel campaigns to improve conversion.

Skills

CRM experience

Customer segmentation

Marketing automation

Analytics tools

Communication skills

Team leadership

Problem-solving skills

Tools

Google Analytics

Job description

Data Analytics Ventures, Inc. (DAVI), the Gokongwei Group’s data and loyalty powerhouse behind Go Rewards, is looking for a CRM & Lifecycle Marketing Lead to drive end-to-end customer lifecycle strategies.

In this role, you will lead initiatives that enhance customer engagement, retention, and loyalty through data-driven insights, CRM optimization, and personalized, multi-channel campaigns—ensuring a seamless and impactful customer journey.

What You’ll Do

• Lead and optimize CRM strategy and systems, ensuring accurate data, segmentation, and scalable infrastructure
• Design and manage end-to-end customer lifecycle journeys (onboarding, engagement, retention, loyalty)
• Execute automated, multi-channel campaigns to improve conversion and customer lifetime value
• Develop targeted engagement and reactivation initiatives to reduce churn and strengthen loyalty
• Analyze campaign performance and lifecycle data to drive continuous optimization against KPIs
• Manage and allocate marketing budgets effectively to maximize ROI
• Build, mentor, and lead a high-performing marketing team
• Collaborate cross-functionally to align lifecycle strategies with overall business goals

What We’re Looking For

• 5+ years of experience in CRM, lifecycle marketing, or integrated marketing
• Strong expertise in customer segmentation, personalization, and marketing automation
• Proven ability to design and execute data-driven campaigns across the customer journey
• Proficiency in analytics tools (e.g., Google Analytics or similar platforms)
• Strong problem-solving skills and ability to navigate complex, cross-functional environments
• Excellent communication and stakeholder management skills
• Experience leading teams and driving process improvements

Nice to Have

• Experience in loyalty programs, fintech, or data-driven organizations
• Background in growth marketing or retention-focused strategies