CRM & Loyalty Marketing Manager

Michael Page; Philippines; On-site; PHP 1,500,000 - 2,200,000; Full time

Benefits offered by this job

Hybrid work setup

Career progression

Competitive salary package

Job summary

Michael Page is partnered with a leading international consumer goods company in the Philippines to appoint an experienced CRM and Loyalty Marketing Lead. The role shapes customer engagement, segments audiences, and owns the loyalty strategy across multi-channel campaigns.

You will collaborate with analytics, operations, technology, and marketing to deliver programmes that drive retention, value, and commercial outcomes.

Qualifications

• 5-7 years' experience in CRM, loyalty marketing, or lifecycle marketing.
• Proven ability to develop customer segmentation frameworks.
• Experience translating insights into commercially effective programs.

Responsibilities

• Develop and manage customer segmentation strategies based on behaviour, engagement, value, history, and loyalty status.
• Design and optimise lifecycle journeys across onboarding, activation, retention, reactivation, and loyalty progression.
• Translate insights and performance data into targeted CRM and retention initiatives.
• Lead strategy and governance of the loyalty programme and rewards framework.
• Establish multi-channel contact strategies (email, SMS, outbound) for customer engagement.
• Coordinate CRM calendar and cross-functional delivery with analytics, operations, finance, and marketing.
• Monitor CRM, retention, loyalty, and campaigns to identify optimization opportunities.
• Drive testing and innovation to maximise programme effectiveness.

Skills

CRM strategy

Loyalty program management

Lifecycle marketing

Customer segmentation

Analytics & data-driven marketing

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Job description

• International consumer goods company
• Career progression, competitive salary package and hybrid work set up

About Our Client

Our client is a recognised market leader in the services industry, known for delivering premium customer experiences and building lasting customer relationships. The organisation is embarking on an exciting phase of customer transformation and is seeking an experienced CRM and Loyalty Marketing Lead to shape its customer engagement strategy.

Job Description

• Develop and manage customer segmentation strategies based on customer behaviour, engagement, value, treatment history, and loyalty status.
• Design and optimise customer lifecycle journeys across onboarding, activation, repeat usage, retention, reactivation, and loyalty progression.
• Translate customer insights and performance data into targeted CRM and retention marketing initiatives.
• Lead the strategy, governance, and ongoing enhancement of the organisation's loyalty programme.
• Define membership structures, rewards frameworks, benefits, tier progression, earning, and redemption mechanics.
• Establish contact strategies across email, SMS, outbound engagement, and other customer communication channels.
• Develop and manage a CRM campaign calendar, ensuring effective planning and execution of customer initiatives.
• Partner closely with analytics, operations, technology, finance, and marketing teams to deliver customer programmes successfully.
• Monitor CRM, retention, loyalty, and campaign performance, identifying opportunities to improve engagement and commercial outcomes.
• Drive continuous testing, optimisation, and innovation to enhance customer experience and maximise programme effectiveness.

The Successful Applicant

• 5-7 years' experience in CRM, loyalty marketing, customer retention, lifecycle marketing, or customer value management.
• Proven experience developing customer segmentation frameworks and end-to-end lifecycle marketing programmes.
• Strong background in loyalty programme management, customer engagement strategies, and retention initiatives.
• Demonstrated ability to translate customer insights and analytics into practical and commercially effective marketing programmes.
• Strong stakeholder management, project leadership, and commercial acumen within a customer-focused environment.

What's on Offer

• Opportunity to shape and lead theCRM, loyalty, and customer engagement strategy of a respected company
• High visibility role with significant cross-functional collaboration and influence on business performance.
• Competitive salary & benefits package.