CRM Retention Specialist

enablesGROUP; Pasig; Hybrid; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Health insurance

Leave credits

Career advancement

Laptop

Pasig office

Profit-sharing

Learning & AI programs

Job summary

enablesGROUP in Pasig is seeking a CRM Campaign Specialist to plan, execute and optimise loyalty communications across email, SMS, push and onsite messaging.

You will partner with the Head of Loyalty to deliver high-quality campaigns, manage journeys from onboarding to retention, and drive channel performance with a strong customer focus.

The role offers hybrid work, learning opportunities in AI, and a path for career growth within a supportive community.

Qualifications

• 3+ years’ experience in CRM, lifecycle or digital campaign execution, ideally within ecommerce, retail or beauty.
• Hands-on experience building and deploying campaigns across owned channels including email, SMS, push and onsite messaging.
• Experience using CRM or marketing automation platforms such as Emarsys (preferred), Braze, Iterable, Klaviyo or similar.

Responsibilities

• Build, QA and deploy CRM campaigns across owned channels including email, SMS, app push, web push and onsite messaging.
• Coordinate campaign delivery across multiple stakeholders to ensure timely and accurate execution.
• Maintain campaign calendars and support channel planning aligned to marketing, promotional and loyalty priorities.
• Ensure communications deliver a premium, personalised and brand-aligned customer experience.
• Identify delivery risks and proactively manage campaign dependencies.

Skills

CRM campaigns

Lifecycle marketing

Email marketing

Data-driven optimization

Tools

Emarsys

Braze

Iterable

Klaviyo

Job description

Since 2016, enablesGROUP has been on a mission: to deliver high-quality operations and outsourcing services to every client, big or small.

Fast forward to 2026, we’ve grown our global footprint to serve 100+ clients and expanded into 4 key industries. At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success. Check us out at www.enablesgroup.com.

At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success.

We have market leading engagement scores and invest heavily in your Learning and Development, with a specific focus on enhancing your ability to leverage AI in your daily tasks.

• Comprehensive health and life insurance starting Day 1, covering 2 eligible dependents.
• 20 leave credits for vacation, emergencies, sick days, and even your birthday!
• Endless opportunities for career advancement with annual performance reviews and salary increases.
• Company-provided laptop to set you up for success.
• Convenient office location in Pasig, at the heart of Manila, accessible to all.
• Loyalty rewards: Employees celebrating 5 years could receive a profit-sharing scheme.
• In-house learning & development programs with access to the latest in AI and technology.

Job Title: CRM Campaign Specialist

Work Schedule: Monday to Friday, 6:00 AM – 3:00 PM (Hybrid | 3x Onsite, 2x WFH)

JOB DETAILS:

Support the Head of Loyalty in the planning, execution and optimisation of CRM and loyalty communications across owned channels including email, SMS, app push, web push and onsite messaging.

This role is responsible for coordinating and delivering high-quality customer campaigns and lifecycle journeys while contributing to contact strategy, channel optimisation and campaign performance improvements. Acting as a key operational partner to the Head of Loyalty, the role ensures campaigns are delivered accurately, efficiently and with a strong customer and commercial Focus.

This role operates under the direction of the Head of Loyalty and is expected to exercise sound judgement within established campaign and operational frameworks. The role requires strong ownership of campaign execution and workflow management, with autonomy to manage day-to-day priorities, coordinate stakeholders and recommend improvements to campaign delivery, customer journeys and channel effectiveness.

While final strategic and commercial decisions remain with the Head of Loyalty, this role is expected to proactively identify opportunities, raise risks and provide recommendations to improve CRM effectiveness and customer experience.

This role does not hold direct budget ownership or people leadership responsibilities.

Key Responsibilities

CRM Campaign Delivery & Channel Ownership

• Build, QA and deploy CRM campaigns across owned channels including email, SMS, app push, web push and onsite messaging
• Coordinate campaign delivery across multiple stakeholders to ensure timely and accurate execution
• Maintain campaign calendars and support channel planning aligned to marketing, promotional and loyalty priorities
• Ensure communications deliver a premium, personalised and brand-aligned customer experience
• Identify delivery risks and proactively manage campaign dependencies

Lifecycle & Loyalty Program Support

• Execute and optimise lifecycle and loyalty communications across automated and BAU programs
• Support delivery of customer journeys including acquisition, onboarding, engagement, retention and winback
• Partner with the Head of Loyalty to bring loyalty initiatives, member communications and promotional mechanics to market
• Ensure customer messaging is relevant, targeted and aligned to lifecycle and loyalty objective
• Contribute ideas and recommendations to improve journey performance and customer engagement
• Own CRM promotional code and offer set-up, testing and deployment processes
• Coordinate campaign operational requirements across internal teams and platforms
• Maintain campaign documentation, process controls and deployment accuracy
• Ensure seamless campaign execution across channels and customer touchpoints
• Liaise with relevant teams to ensure promotional mechanics align with commercial and customer objectives

Channel Operations & Continuous Improvement

• Monitor campaign performance and contribute to post-campaign reporting and insights
• Identify trends, risks and optimisation opportunities across channels and lifecycle programs
• Support testing and experimentation initiatives to improve engagement, conversion and customer experienceContribute to the evolution of contact strategy and channel best practice
• Partner with the Head of Loyalty to continuously improve CRM effectiveness and operational efficiency

CRM Operations & Continuous Improvement

• Maintain best-practice CRM operational standards and QA processes
• Identify workflow, process or martech improvements that support scalable and efficient campaign delivery
• Support vendor and platform coordination where required
• Champion operational excellence and continuous improvement across CRM delivery processes
• Act as a reliable operational partner to the Head of Loyalty and broader retention function

Qualifications & Skills

• 3+ years’ experience in CRM, lifecycle or digital campaign execution, ideally within ecommerce, retail or beauty
• Hands-on experience building and deploying campaigns across owned channels including email, SMS, push and onsite messaging
• Experience using CRM or marketing automation platforms such as Emarsys (preferred), Braze, Iterable, Klaviyo or similar
• Working knowledge of customer lifecycle and automated journey programs including welcome, onboarding, loyalty, replenishment, reactivation and triggered communications
• Strong campaign QA and operational execution skills with exceptional attention to detail
• Understanding of CRM performance metrics including engagement, conversion and revenue contribution
• Ability to interpret campaign performance and identify optimisation opportunities
• Experience coordinating multiple campaign priorities and managing delivery timelines across stakeholders
• Strong communication and stakeholder management skills with the ability to work cross-functionally
• Comfortable working within established brand guidelines while contributing ideas for improved customer engagement
• Interest in loyalty, customer retention and personalised customer experiences
• Passion for beauty and understanding of customer behaviour across digital channels advantageous

ADDITIONAL REQUIREMENTS

• In addition to the above, any and all other duties and responsibilities are to be performed as required and consistent with this role
• This role may require some work outside of regular hours