Marketing Coordinator

But First, Coffee; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

But First, Coffee is seeking a CRM & Loyalty Lead to drive revenue growth across delivery platforms, mobile apps, and loyalty programs. You will develop and execute campaigns that boost customer retention, engagement, and lifetime value.

The role partners with Marketing, Operations, and Digital teams to optimize offers, segmentation, and performance analytics, delivering measurable improvements in order frequency and average spend.

Qualifications

• 2–4 years of experience in CRM, e-commerce, digital marketing, loyalty programs, or commercial operations.
• Strong understanding of delivery platforms, mobile app marketing, and customer lifecycle management.
• Experience with CRM databases and analytics is an advantage.

Responsibilities

• Drive revenue growth across delivery platforms and mobile applications through promotions and campaigns.
• Develop and execute CRM initiatives to increase repeat purchases and customer engagement.
• Manage loyalty programs and member engagement to grow active users and retention.
• Monitor channel performance and optimize campaigns for conversion and order frequency.
• Collaborate with Marketing, Operations, and Digital teams to execute commercial initiatives.

Skills

CRM platforms

Email marketing

Analytics tools

Excel/Sheets

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Email marketing tools

Analytics platforms

MS Excel / Google Sheets

Job description

Core Role:

Responsible for driving revenue growth, customer retention, and customer lifetime value across delivery platforms, mobile applications, CRM programs, and loyalty initiatives. The role develops and executes sales-driving campaigns, retention programs, and customer engagement activities that increase repeat purchases and strengthen customer relationships.

Job Description

Responsible for driving revenue growth, customer retention, and customer lifetime value across delivery platforms, mobile applications, CRM programs, and loyalty initiatives. The role develops and executes sales-driving campaigns, retention programs, and customer engagement activities that increase repeat purchases and strengthen customer relationships.

Duties And Responsibilities

Delivery & App Revenue Growth

Drive sales growth across delivery platforms and mobile applications through promotions, campaign execution, channel optimization, and performance monitoring.

CRM & Customer Retention

Develop and execute CRM initiatives that increase repeat purchases, customer engagement, and customer lifetime value.

Loyalty Program Growth & Engagement

Manage loyalty programs and member engagement initiatives to increase active users, loyalty participation, and retention.

Performance Analytics & Commercial Optimization

Monitor channel performance and recommend initiatives that improve sales, retention, and overall customer value.

Delivery & App Revenue Growth

• Manage promotional calendars across delivery platforms and mobile applications.
• Execute sales-driving campaigns, bundles, limited-time offers, and seasonal promotions.
• Monitor channel performance and identify growth opportunities.
• Coordinate with platform partners to maximize visibility and campaign support.
• Recommend initiatives to improve conversion and order frequency.

CRM & Customer Retention

• Develop and execute CRM campaigns across email, SMS, push notifications, and other customer communication channels.
• Implement customer segmentation and lifecycle marketing programs.
• Execute acquisition, retention, reactivation, and win-back campaigns.
• Monitor CRM performance and optimize campaigns based on customer behavior and results.
• Support initiatives that improve customer lifetime value and repeat purchase rates.

Loyalty Program Management

• Manage loyalty program operations and member engagement activities.
• Develop campaigns that increase loyalty membership and active participation.
• Coordinate rewards, redemption programs, and member-exclusive promotions.
• Monitor loyalty performance metrics and recommend program enhancements.
• Support app engagement initiatives that increase customer retention.

Commercial Performance & Channel Optimization

• Track delivery, app, CRM, and loyalty performance metrics.
• Analyze campaign effectiveness and customer behavior trends.
• Prepare regular performance reports and recommendations.
• Identify opportunities to improve sales, retention, and customer engagement.
• Work closely with Marketing, Operations, and Digital teams to execute commercial initiatives.

Qualifications

• Bachelor's Degree in Marketing, Business Management, E-Commerce, Communications, or a related field.
• At least 2-4 years of experience in CRM, e-commerce, digital marketing, loyalty programs, customer engagement, or commercial operations.
• Strong understanding of delivery platforms, mobile app marketing, customer lifecycle management, and loyalty programs.
• Experience with CRM platforms, customer databases, email marketing tools, and analytics platforms is an advantage.
• Strong analytical, reporting, and problem-solving skills.
• Proficient in Microsoft Excel, Google Sheets, and data analysis tools.
• Highly organized, detail-oriented, and results-driven.