Trade Marketing Manager Philippines

Opella; Taguig; Sur place; PHP 1 200 000 - 2 400 000; Plein temps

Résumé du poste

Opella is seeking a Trade Marketing Manager for the Philippines to lead Lactacyd's trade marketing strategy and activation, driving shopper insights and retail profitability. You will manage promotions, visibility, assortment, and customer activation in a fast-paced environment to support sales targets.

You will collaborate with Sales to align priorities, develop annual activation calendars, and translate brand priorities into shopper plans while continuously optimizing promotional effectiveness.

Qualifications

• Experience in trade marketing and shopper activation in consumer brands.
• Strong understanding of promotions, visibility, and in-store execution.
• Ability to translate brand priorities into shopper plans and activation calendars.

Responsabilités

• Own the Lactacyd trade marketing strategy and activation agenda.
• Develop promotions, visibility programs and in-store mechanics.
• Translate brand priorities into shopper and customer plans.
• Collaborate with sales on activation plans and priorities.
• Monitor performance and adjust plans based on shopper trends.
• Lead innovation and product launches in Lactacyd portfolio.
• Evaluate ROI of promotions with finance and RGM teams.

Connaissances

Trade marketing

Shopper insights

Promotions planning

In-store execution

Description du poste

Job Description:

• Position: Trade Marketing Manager
• Reporting Manager: Trade Marketing Lead
• Location: Philippines

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.

Find out more about our mission to bring health in your hands at www.opella.com.

About the job:

As Trade Manager – Lactacyd, you will lead the brand’s Trade Marketing strategy and activation agenda, identifying customer and shopper opportunities and supporting sales, volume and profitability objectives.

This role requires a strong shopper and commercial mindset, with the ability to manage promotional planning, in-store visibility, assortment, innovation and customer activation in a fast-moving environment.

Key Responsibilities

Drive Lactacyd Growth

• Own the Trade Marketing strategy and activation agenda for Lactacyd.
• Support delivery of sales, volume and profitability objectives.
• Identify customer and shopper growth opportunities.
• Monitor performance and recommend actions based on shopper, customer and competitive trends.
• Contribute to annual commercial and brand planning.

Lead Shopper & Customer Activation

• Translate brand priorities into actionable shopper and customer plans.
• Build and manage the annual Trade activation and promotional calendar.
• Develop impactful promotions, visibility programs and in-store mechanics.
• Ensure strong translation of brand communication into shopper execution.
• Ensure consistent execution against agreed standards across priority customers.

Lead Supermarket & Modern Trade Development

• Develop growth plans for supermarkets and Modern Trade customers.
• Lead shopper activation, assortment and visibility initiatives.
• Identify opportunities to improve shelf presence, assortment and conversion.
• Work closely with Sales on customer priorities and activation plans.
• Bring customer and shopper insights back into commercial decision-making.

Lead Lactacyd Innovation & Promotional Planning

• Lead the commercial execution of Lactacyd innovation and new product launches.
• Translate launch priorities into customer and shopper activation plans.
• Ensure promotional planning supports both brand priorities and commercial objectives.
• Identify opportunities to improve promotional mechanics and shopper conversion.
• Monitor competitive activity and recommend appropriate responses.

Optimize Trade Investment Effectiveness

• Evaluate the effectiveness and ROI of promotional and visibility investments.
• Conduct post-promotion reviews and integrate insights into future planning.
• Partner with RGM and Finance to improve promotional effectiveness.
• Recommend investment adjustments based on performance and strategic priorities

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together:

We keep each other honest and have each other's backs.

Courageous:

We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed:

We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple:

We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers