Key Opinion Leaser (KOL) Specialist

GOLDEN AXIS GLOBAL ENTERPRISES CORP.; Makati; On-site; PHP 335,000 - 614,000; Full time

Job summary

Golden Axis Global Enterprises Corp. in Metro Manila seeks a proactive KOL/influencer marketing professional to develop and execute influencer strategies for beauty, skincare, and personal care brands.

You will identify and engage top creators across TikTok, Instagram, Facebook, YouTube, and emerging platforms, evaluating audience demographics, engagement, and brand fit to maximize campaign impact. You will negotiate partnerships, track performance, maintain an up-to-date KOL database, and build

Qualifications

• At least 1–2 years of experience in KOL management, influencer marketing, digital marketing, social media marketing, brand marketing, or a related role.
• Experience in cosmetics, skincare, beauty, personal care, wellness, or FMCG industry is highly preferred.
• Strong knowledge of TikTok, Instagram, Facebook, YouTube, and other social media platforms.
• Has an established network or experience working with beauty influencers, KOLs, content creators, affiliates, and talent agencies.
• Strong understanding of influencer marketing, social media trends, and digital consumer behavior.
• Ability to evaluate KOLs using engagement rates, audience quality, reach, content performance, and brand relevance.
• Excellent communication, negotiation, coordination, and relationship-management skills.

Responsibilities

• Develop and execute KOL and influencer marketing strategies aligned with the company’s marketing and brand objectives.
• Identify, research, and build relationships with relevant beauty, skincare, makeup, lifestyle, wellness, and personal care influencers across TikTok, Instagram, Facebook, YouTube, and other relevant platforms.
• Source and evaluate potential KOLs or Influencers based on audience demographics, engagement rate, content quality, reach, credibility, brand alignment, and campaign performance.
• Coordinate and manage KOL collaborations, including product seeding, paid partnerships, affiliate campaigns, events, livestreams, and other promotional activities.
• Negotiate talent fees, campaign packages, deliverables, and partnership terms within approved budgets.
• Prepare and provide KOL campaign briefs, including product information, key messages, content guidelines, campaign objectives, and required deliverables.
• Coordinate the distribution and tracking of PR packages, samples, and promotional products to selected KOLs.
• Monitor influencer content to ensure that posts, videos, livestreams, and other deliverables are completed according to agreed campaign guidelines and timelines.

Skills

KOL management

Influencer marketing

Digital marketing

Social media marketing

Brand marketing

Communication skills

Negotiation skills

Relationship management

Tools

TikTok

Instagram

Facebook

YouTube

Job description

Key Responsibilities

• Develop and execute KOL and influencer marketing strategies aligned with the company’s marketing and brand objectives.

• Identify, research, and build relationships with relevant beauty, skincare, makeup, lifestyle, wellness, and personal care influencers across TikTok, Instagram, Facebook, YouTube, and other relevant platforms.

• Source and evaluate potential KOLs or Influencers based on audience demographics, engagement rate, content quality, reach, credibility, brand alignment, and campaign performance.

• Coordinate and manage KOL collaborations, including product seeding, paid partnerships, affiliate campaigns, events, livestreams, and other promotional activities.

• Negotiate talent fees, campaign packages, deliverables, and partnership terms within approved budgets.

• Prepare and provide KOL campaign briefs, including product information, key messages, content guidelines, campaign objectives, and required deliverables.

• Coordinate the distribution and tracking of PR packages, samples, and promotional products to selected KOLs.

• Monitor influencer content to ensure that posts, videos, livestreams, and other deliverables are completed according to agreed campaign guidelines and timelines.

• Maintain an updated KOL/influencer database containing contact information, audience demographics, rates, performance history, and collaboration records.

• Build and maintain strong, long-term relationships with high-performing KOLs and content creators.

Key Qualifications

• At least 1–2 years of experience in KOL management, influencer marketing, digital marketing, social media marketing, brand marketing, or a related role.

• Experience in the cosmetics, skincare, beauty, personal care, wellness, or FMCG industry is highly preferred.

• Strong knowledge of TikTok, Instagram, Facebook, YouTube, and other social media platforms.

• Has an established network or experience working with beauty influencers, KOLs, content creators, affiliates, and talent agencies.

• Strong understanding of influencer marketing, social media trends, and digital consumer behavior.

• Ability to evaluate KOLs using engagement rates, audience quality, reach, content performance, and brand relevance.

• Excellent communication, negotiation, coordination, and relationship-management skills.

• Experience with affiliate marketing, livestream selling, product seeding, and social commerce is an advantage.

• Willing to work in a fast-paced, target-driven environment and adapt to changing social media trends.