MARKETING KOL SPECIALIST

Private Advertiser; Taguig; On-site; PHP 360,000 - 600,000; Full time

Job summary

Private Advertiser is seeking a Marketing KOL Specialist to lead influencer campaigns across TikTok, Instagram, YouTube, and Facebook. You will build authentic creator relationships, plan and execute campaigns, and optimize performance through data-driven insights.

You will craft clear briefs, manage budgets, negotiate with KOLs, and stay ahead of social media trends to maximize brand impact and conversions.

Qualifications

• Experience managing influencer/KOL campaigns across social platforms.
• Ability to negotiate contracts with creators and agencies.
• Ability to analyze and report campaign KPIs to optimize performance.

Responsibilities

• Identify, recruit, and onboard relevant KOLs and content creators aligned with the brand.
• Plan, execute, and manage end-to-end KOL marketing campaigns from outreach to posting.
• Create clear creative briefs and guidelines for influencers.
• Monitor, analyze, and report on KPIs (reach, engagement, ROAS, ROI).
• Negotiate rates and deliverables within the marketing budget.
• Stay up-to-date with social media trends and competitor strategies.

Skills

Influencer marketing

KOL marketing

Campaign management

Negotiation

Budgeting

Social media platforms

Job description

Job Overview

We are looking for a results-driven and creative Marketing KOL Specialist to join our growing marketing team. In this role, you will lead the end-to-end management of our influencer and KOL marketing campaigns across platforms like TikTok, Instagram, YouTube, and Facebook. Your main goal will be to build authentic relationships with creators, boost brand awareness, and drive engagement and conversions through strategic influencer partnerships.

Key Responsibilities

• KOL Sourcing & Relationship Management: Identify, recruit, and onboard relevant KOLs, influencers, and content creators that align with our brand values and target audience.

• Campaign Execution: Plan, execute, and manage end-to-end KOL marketing campaigns from outreach, contract negotiation, briefing, and content approval to final posting.

• Content & Briefing Strategy: Create clear creative briefs and content guidelines for influencers to ensure brand messaging remains consistent while allowing creators artistic freedom.

• Performance Tracking & Reporting: Monitor, analyze, and report on campaign KPIs (reach, engagement, conversion rates, ROAS, ROI). Provide actionable insights to optimize future campaigns.

• Negotiation & Budgeting: Negotiate competitive rates and deliverables with KOLs and talent agencies to maximize ROI within the allocated marketing budget.

• Market Trend Analysis: Stay up-to-date with social media trends, viral content formats, platform algorithm updates, and competitor influencer marketing strategies.