Kol Specialist

Infinity Growth Evolution; Taguig; On-site; PHP 335,000 - 603,000; Full time

Job summary

A marketing agency in the Philippines is seeking a KOL Specialist to manage influencer relationships and campaigns. The ideal candidate will have a Bachelor’s degree in Marketing or related field, with experience in KOL management and excellent negotiation skills. Familiarity with social media platforms like TikTok and Instagram is essential. This role involves identifying suitable KOLs, coordinating campaigns, and ensuring compliance with brand guidelines.

Qualifications

• Experience in influencer/KOL management.
• Experience in FMCG and Health industry, especially beauty/supplements is a plus.
• Experience in FMCG and Health industry is advantageous.
• Strong communication and negotiation skills; familiar with TikTok and Instagram.

Responsibilities

• Identify, recruit, and manage KOLs/influencers aligned with brand goals.
• Coordinate KOL campaigns and track performance metrics.
• Negotiate budgets and contracts with influencers.
• Maintain relationships with KOLs and agencies.
• Ensure compliance with brand guidelines.

Skills

Strong communication skills

Negotiation skills

Familiarity with TikTok and Instagram

Organized and detail-oriented

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

KOL Specialist

• Find the Right Influencers - Identify, recruite, and manage KOLs/influencers aligned with brand goals

• Track and Measure Performance - Coordinate KOL campaigns, deliverables, posting schedules, Monitor KOL performance and campaign results

• Negotiate Deals - Budgeting, Contracts & Influencers rates

• Build Relationships - Maintain good relationships with KOLs and agencies

• Brand alignment/Compliant - Ensure content complies with brand guidelines and timelines

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field

• With experience in influencer/KOL management

• Experience within FMCG and Health industry, for beauty / supplements is not a must but is an advantage

• Strong communication and negotiation skills

• Familiar with TikTok, Instagram, and other social media platforms

• Organized, detail-oriented, and results-driven