KOL Manager

SAFESTEP PHILIPPINES OPC; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

SAFESTEP PHILIPPINES OPC is seeking an influencer marketing leader to design and drive KOL/KOC campaigns across social platforms. You will identify and onboard top influencers, build durable partnerships with creators and agencies, and oversee contracts, briefs, timelines, and deliverables.

You will also monitor campaign metrics, prepare post-campaign reports, and mentor junior team members, leveraging data analysis to optimize performance and ROI.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 3 to 5 years of proven experience in influencer marketing, public relations, or digital advertising.
• Past supervisory experience for management-level roles.
• Strong negotiation and communication skills.
• Data analysis capabilities.

Responsibilities

• Create and execute comprehensive KOL and KOC campaigns aligned with brand objectives and performance KPIs
• Identify, evaluate, and onboard high-performing influencers across social media platforms (e.g., TikTok, Instagram, YouTube)
• Build and maintain long-term, positive partnerships with creators, talent agencies, and internal cross-functional teams
• Manage contract negotiations, content briefs, posting timelines, and deliverable tracking
• Track campaign metrics (reach, engagement rate, views, and ROI) using analytics tools and deliver post-campaign reports
• Mentor, supervise, and guide junior influencer marketing associates or coordinators

Skills

Negotiation skills

Communication skills

Data analysis

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Social listening tools

Job description

About the role

This role involves creating and executing comprehensive KOL and KOC (Key Opinion Consumer) campaigns aligned with brand objectives and performance KPIs. You will identify, evaluate, and onboard high-performing influencers across social media platforms, build and maintain long-term partnerships with creators and talent agencies, and manage contract negotiations, content briefs, posting timelines, and deliverable tracking. You will track campaign metrics and deliver post-campaign reports, and mentor and guide junior influencer marketing associates or coordinators.

Key responsibilities

• Create and execute comprehensive KOL and KOC campaigns aligned with brand objectives and performance KPIs
• Identify, evaluate, and onboard high-performing influencers across social media platforms (e.g., TikTok, Instagram, YouTube)
• Build and maintain long-term, positive partnerships with creators, talent agencies, and internal cross-functional teams
• Manage contract negotiations, content briefs, posting timelines, and deliverable tracking
• Track campaign metrics (reach, engagement rate, views, and ROI) using analytics tools and deliver post-campaign reports
• Mentor, supervise, and guide junior influencer marketing associates or coordinators

About you

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 3 to 5 years of proven experience in influencer marketing, public relations, or digital advertising
• Past supervisory experience for management-level roles
• Strong negotiation and communication skills
• Data analysis capabilities
• Familiarity with social listening tools