KOC/KOL BD Specialist

Mayshine Cosmetics Philippines Inc.; Pasig; On-site; PHP 391,000 - 781,000; Full time

Job summary

Mayshine Cosmetics Philippines Inc. is seeking an Influencer Marketing Specialist to identify, recruit, and manage KOLs/KOCs across TikTok, Instagram, and Facebook.

You will build long-term relationships, coordinate content, and monitor campaign performance to meet brand objectives. This on-site role in Ortigas, Pasig City requires 1–2 years of relevant experience and a Bachelor’s degree in Marketing or related field.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field.
• 1–2 years of experience in KOL/KOC, influencer marketing, or creator partnership management (beauty/skincare preferred).
• Strong understanding of TikTok, Instagram, and Facebook trends, formats, and engagement metrics.
• Excellent communication, negotiation, and relationship management skills.
• Highly organized with the ability to manage multiple influencer collaborations simultaneously.
• Proficient in Microsoft Office and influencer/social media management tools.
• Willing to work on-site in Ortigas, Pasig City (Monday to Friday).

Responsibilities

• Identify, recruit, and manage KOLs and KOCs across social media platforms.
• Build and maintain long-term relationships with influencers, creators, and brand advocates.
• Coordinate, review, and monitor content to ensure alignment with campaign objectives.
• Manage product seeding, gifting programs, and influencer communications.
• Track and analyze campaign performance, engagement, reach, and ROI, and prepare reports.
• Ensure timely submission of content and adherence to timelines and brand guidelines.
• Stay up to date with social media trends to optimize influencer strategies.
• Collaborate with internal teams to execute campaigns and ensure brand consistency.
• Source new influencers and evaluate partnerships based on goals and target audience.

Skills

KOL/KOC management

Influencer marketing

Content review & coordination

Relationship management

Negotiation

Education

Bachelor's degree in Marketing/Communication/Business

Job description

Key Responsibilities

• Identify, recruit, and manage KOLs and KOCs across various social media platforms.

• Build and maintain long-term relationships with influencers, creators, and brand advocates.

• Coordinate, review, and monitor KOL/KOC content to ensure consistency, quality, and alignment with campaign objectives.

• Manage product seeding, gifting programs, and influencer communications.

• Track and analyze campaign performance, engagement, reach, and ROI, and prepare performance reports.

• Ensure timely submission of content and adherence to campaign timelines and brand guidelines.

• Stay up to date with social media trends, particularly on TikTok, Instagram, and Facebook, to optimize influencer marketing strategies.

• Collaborate with internal teams to execute campaigns and ensure brand consistency.

• Source new influencers and evaluate potential partnerships based on campaign goals and target audience.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field.

• At least 1–2 years of experience in KOL/KOC, influencer marketing, or creator partnership management (beauty or skincare industry experience is preferred).

• Strong understanding of TikTok, Instagram, and Facebook trends, content formats, and engagement metrics.

• Excellent communication, negotiation, and relationship management skills.

• Highly organized with the ability to manage multiple influencer collaborations simultaneously.

• Proficient in Microsoft Office and influencer/social media management tools.

• Willing to work on-site in Ortigas, Pasig City (Monday to Friday).