KOL Specialist

ORRO HOME Philippines; Quezon City; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

ORRO HOME Philippines is seeking an experienced influencer marketing lead to drive strategy across TikTok, Facebook, Instagram, and YouTube. You will source KOLs, manage campaigns end-to-end, and coordinate with Marketing, E-commerce, and Creative teams to deliver on brand goals.

You will build relationships with influencers and talent managers, negotiate terms, and monitor ROI while keeping campaigns fresh with current social trends and data-driven insights.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 13+ years of experience in influencer marketing or related roles.
• Strong understanding of TikTok, Facebook, Instagram, YouTube, and other social platforms.
• Excellent communication, negotiation, and interpersonal skills.
• Strong project management and organizational abilities.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Proficient in Microsoft Office and Google Workspace.
• Experience with influencer marketing tools and analytics platforms is an advantage.

Responsibilities

• Identify, source, and recruit KOLs, influencers, livestream hosts, and content creators across platforms such as TikTok, Facebook, Instagram, and YouTube.
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Plan, execute, and monitor influencer marketing campaigns from concept to completion.
• Negotiate collaboration terms, talent fees, contracts, and campaign deliverables.
• Coordinate campaign timelines and ensure all content meets brand guidelines.
• Track campaign performance using key metrics such as reach, engagement, conversions, and ROI.
• Analyze campaign data and provide actionable recommendations for future collaborations.
• Stay updated on social media trends, viral content, and emerging influencers.
• Work closely with the Marketing, E-commerce, and Creative teams to develop effective campaign strategies.
• Maintain an organized database of influencers, campaign reports, and partnership records.

Skills

Social media platform knowledge

Campaign management

Communication & negotiation

Interpersonal skills

Project management

Organization

Meet deadlines

Microsoft Office

Google Workspace

Analytics tools familiarity

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Influencer marketing tools

Analytics platforms

Job description

Key Responsibilities

• Identify, source, and recruit KOLs, influencers, livestream hosts, and content creators across platforms such as TikTok, Facebook, Instagram, and YouTube.
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Plan, execute, and monitor influencer marketing campaigns from concept to completion.
• Negotiate collaboration terms, talent fees, contracts, and campaign deliverables.
• Coordinate campaign timelines and ensure all content meets brand guidelines.
• Track campaign performance using key metrics such as reach, engagement, conversions, and ROI.
• Analyze campaign data and provide actionable recommendations for future collaborations.
• Stay updated on social media trends, viral content, and emerging influencers.
• Work closely with the Marketing, E-commerce, and Creative teams to develop effective campaign strategies.
• Maintain an organized database of influencers, campaign reports, and partnership records.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 13 years of experience in influencer marketing, KOL management, digital marketing, social media, or a related role.
• Strong understanding of TikTok, Facebook, Instagram, YouTube, and other social media platforms.
• Excellent communication, negotiation, and interpersonal skills.
• Strong project management and organizational abilities.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Proficient in Microsoft Office and Google Workspace.
• Experience with influencer marketing tools and analytics platforms is an advantage.