KOL/Influencer Specialist

GOLDEN AXIS GLOBAL ENTERPRISES CORP.; Philippines; On-site; PHP 450,000 - 650,000; Full time

Job summary

GOLDEN AXIS GLOBAL ENTERPRISES CORP. is seeking an experienced influencer marketing specialist to lead KOL campaigns for beauty and personal care brands in the Philippines.

You will develop strategies, source influencers, manage end-to-end collaborations, and analyze performance to drive awareness and sales while maintaining brand compliance. The role demands collaboration with internal teams and external creators.

Qualifications

• 1–3 years of experience in influencer marketing or brand marketing.
• Strong knowledge of social platforms: TikTok, Instagram, Facebook, YouTube.
• Familiarity with influencer tools and analytics.
• Excellent negotiation and relationship skills.

Responsibilities

• Develop and execute KOL and influencer strategies aligned with brand goals.
• Identify and build relationships with beauty/influencer networks across platforms.
• Manage end-to-end collaboration process: outreach, contracting, content approval, payments.
• Coordinate campaigns, launches, promotions, and activations.
• Monitor content for brand and platform compliance.
• Track KPIs: reach, engagement, impressions, clicks, ROI, sales.
• Maintain KOL database with contacts, history, rates, and performance.
• Handle influencer gifting and product seeding.

Skills

Influencer marketing

KOL management

Social media

Negotiation

Communication

Relationship management

Digital marketing

Brand marketing

Excel

Google Workspace

Tools

Microsoft Office

Google Workspace

Job description

KEY RESPONSIBILITIES

• Develop and execute KOL and influencer marketing strategies aligned with the brand's marketing objectives.

• Identify, source, and build long-term relationships with relevant beauty, skincare, makeup, lifestyle, and personal care influencers across platforms such as TikTok, Instagram, Facebook, and YouTube.

• Research and evaluate potential KOLs based on audience demographics, engagement rates, content quality, brand fit, and campaign performance.

• Manage the end-to-end influencer collaboration process, including outreach, negotiation, contracting, briefing, product seeding, content approval, and payment coordination.

• Coordinate influencer campaigns, product launches, seasonal promotions, and brand activations to maximize brand awareness and sales.

• Monitor influencer content to ensure compliance with brand guidelines, campaign requirements, and platform policies.

• Track and analyze campaign performance using KPIs such as reach, engagement, impressions, clicks, conversions, ROI, and sales attribution.

• Maintain and update the company's KOL database, including contact information, collaboration history, rates, and performance metrics.

• Manage influencer gifting, product sampling, event invitations, and PR packages.
  

KEY QUALIFICATIONS

• At least 1–3 years of experience in influencer marketing, KOL management, digital marketing, social media marketing, or brand marketing, preferably within the cosmetics, skincare, beauty, or FMCG industry.

• Strong understanding of social media platforms, particularly TikTok, Instagram, Facebook, YouTube, and emerging creator platforms.

• Familiarity with influencer marketing tools and analytics platforms.

• Excellent negotiation, communication, and relationship management skills.

• Experience coordinating influencer campaigns from planning through execution and evaluation.

• Proficient in Microsoft Office (Excel, PowerPoint, Word) and Google Workspace.

• Ability to work in a fast-paced environment while meeting deadlines.

• Self-motivated, proactive, and capable of working independently as well as collaboratively.

• Strong interpersonal skills and the ability to build lasting relationships with influencers, agencies, and internal stakeholders.