KEY ACCOUNT MANAGER (CDO)

RAM Food Products Inc.; Cagayan de Oro; On-site; PHP 500,000 - 800,000; Full time

Job summary

RAM Food Products Inc. is seeking a results-driven Key Accounts Manager to manage national key accounts and drive sales growth. You will develop Joint Business Plans, lead negotiations, and ensure flawless execution of promotions, merchandising, and trade activities across major retail channels.

The role requires 5+ years in key account sales within FMCG, strong analytical and presentation skills, and a proven track record of achieving targets. A degree in business or marketing is required.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, or related field.
• At least 5 years of sales experience handling national key account customers, preferably in FMCG.
• Strong selling, negotiation, and key account win record.
• Excellent organizational, planning, and time management skills.

Responsibilities

• Manage and grow assigned key account customers to achieve sales, volume, distribution, and business development plans.
• Develop and implement Joint Business Plans (JBP) and conduct regular Business Reviews with key accounts.
• Lead customer negotiations for promotions, pricing, trade agreements, and annual business plans.
• Ensure execution of retail standards, merchandising initiatives, and in-store visibility programs.
• Monitor sales, market trends, and competitor activity to identify growth opportunities.
• Coordinate with Finance, Manufacturing, Supply Chain, and sales support to ensure timely delivery and forecasting accuracy.
• Prepare accurate sales forecasts, business reports, and account analyses for decision-making.
• Build strong relationships with decision-makers and stakeholders in assigned accounts.
• Ensure compliance with company policies and customer requirements.

Skills

Selling skills

Negotiation

Presentation

Communication

Analytical

Problem-solving

Time management

Organization

Education

Business Administration / Marketing degree

Tools

Excel

PowerPoint

Job description

Purpose of the position:

Responsible for managing assigned key accounts to drive sales growth, strengthen customer relationships, and ensure excellent execution of business plans and trade activities.

Key responsibilities:

• Manage and grow assigned key account customers to achieve sales, volume, distribution, and business development plans.

• Develop and implement Joint Business Plans (JBP) and conduct regular Business Reviews (BR) with key account customers to strengthen partnerships and identify growth opportunities.

• Lead customer negotiations for promotions, pricing, trade agreements, and annual business plans.

• Ensure excellent execution of retail performance standards, merchandising initiatives, promotional activities, and in-store visibility programs.

• Monitor sales performance, market trends, competitor activities, and customer insights to recommend strategic actions.

• Manage and optimize trade investments to ensure efficient utilization and maximum return on investment.

• Coordinate closely with Finance, Manufacturing, Supply Chain, and other sales support teams to ensure timely delivery, forecasting accuracy, and customer satisfaction.

• Prepare accurate sales forecasts, business reports, and account analysis to support management decision-making.

• Build and maintain strong professional relationships with key decision-makers and stakeholders of assigned accounts.

• Ensure compliance with company policies, commercial guidelines, and customer requirements.

Qualifications, knowledge, skills required:

• Graduate of Business Administration, Marketing, Management, or any related course.

• With at least 5 years sales experience handling national key account customers, preferably from top FMCG companies.

• Demonstrated excellent selling and negotiation skills with proven key account management wins.

• Excellent organizational, planning, and time management skills.

• Strong communication, presentation, analytical, and problem-solving abilities.

• Proficient in Microsoft Office applications, especially Excel and PowerPoint.