Ecommerce Marketing Officer

Power Mac Center; Mandaluyong; On-site; PHP 450,000 - 750,000; Full time

Job summary

Power Mac Center is hiring an E-Commerce Performance Marketing Officer to lead data-driven digital campaigns across the company’s Webstore and Marketplace platforms. You will plan, execute, and optimize paid and non-paid channels to drive sales and customer acquisition, while tracking performance with GA4 and dashboards.

You will work closely with Marketing, Commercial, Content, and Product teams to align media plans with revenue goals and to maximize ROI and ROAS.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, IT, Analytics, or a related field.
• 2–3 years of experience in digital media buying, media planning, or E-Commerce Performance Marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, Lazada In-App Ads, and Shopee In-App Ads.
• Strong understanding of online sales funnels, marketplaces, and digital campaigns.
• Data-driven, analytical, detail-oriented, and comfortable with Excel, GA4, dashboards, and analytics tools.
• Experience handling high-value products or electronics is an advantage.
• Must be adaptable and able to work effectively in a fast-paced environment.

Responsibilities

• Develop digital media plans aligned with commercial revenue goals.
• Manage and execute paid campaigns across Meta, Google Ads, TikTok, Lazada, and Shopee.
• Monitor, analyze, and optimize campaigns, targeting, creatives, bidding, and budgets to maximize ROI and ROAS.
• Set up tracking parameters, conversion events, and attribution to ensure accurate performance measurement.
• Monitor channel performance and prepare reports and dashboards on key KPIs.
• Collaborate with Commercial, Content, Design, Product, Operations, Marketing, and other teams to achieve business objectives.

Skills

Digital media buying

Media planning

E-Commerce

GA4 dashboards

Excel

Analytics tools

Education

Bachelor's degree in Marketing/Business/IT/Analytics

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Lazada In-App Ads

Shopee In-App Ads

Job description

About the role

The E-Commerce Performance Marketing Officer manages and optimizes paid and non-paid digital marketing channels across the company's Webstore and Marketplace platforms. The role focuses on driving sales, customer acquisition, and campaign performance through data-driven strategies.

Key responsibilities

• Develop digital media plans aligned with commercial revenue goals.

• Manage and execute paid campaigns across Meta, Google Ads, TikTok, Lazada, and Shopee.

• Monitor, analyze, and optimize campaigns, targeting, creatives, bidding, and budgets to maximize ROI and ROAS.

• Set up tracking parameters, conversion events, and attribution to ensure accurate performance measurement.

• Monitor channel performance and prepare reports and dashboards on key KPIs.

• Collaborate with Commercial, Content, Design, Product, Operations, Marketing, and other teams to achieve business objectives.

About you

• Bachelor's degree in Marketing, Business, Advertising, IT, Analytics, or a related field.

• 2–3 years of experience in digital media buying, media planning, or E-Commerce Performance Marketing.

• Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, Lazada In-App Ads, and Shopee In-App Ads.

• Strong understanding of online sales funnels, marketplaces, and digital campaigns.

• Data-driven, analytical, detail-oriented, and comfortable with Excel, GA4, dashboards, and analytics tools.

• Experience handling high-value products or electronics is an advantage.

• Must be adaptable and able to work effectively in a fast-paced environment.