Performance Marketing Specialist (Digital Performance and Analytics)

MEGA PRIME FOODS INCORPORATED; Quezon City; On-site; PHP 279,000 - 614,000; Full time

Job summary

MEGA PRIME FOODS INCORPORATED is seeking a Performance Media Officer to manage digital content and coordinate e-commerce and performance marketing initiatives across online platforms. The role ensures timely execution of campaigns, maintains accurate product content, and uses data analytics to optimize campaigns and drive online sales.

You will work with Marketing, Sales, Creative teams, and external agencies to implement paid media across Lazada, Shopee, TikTok Shop, and other platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–3 years in e-commerce, digital/ performance marketing, or content management, FMCG preferred.
• Experience managing content/campaigns on Lazada, Shopee, TikTok Shop is an advantage.
• Hands-on experience in performance marketing and paid digital media is highly preferred.
• Strong data analytics and reporting skills; ability to translate data into insights.
• Familiarity with ROAS, CTR, CPC, CPA, traffic, and online sales metrics.

Responsibilities

• Create, manage, and update product listings and digital content across e-commerce platforms.
• Coordinate with Marketing, Sales, Creative, and agencies to run campaigns.
• Plan and execute paid media and platform advertising on Shopee, Lazada, TikTok Shop.
• Ensure content accuracy and brand consistency; implement promotions on time.
• Monitor campaign performance: sales, traffic, conversion, ROAS, CTR, CPC.
• Prepare performance reports and data-driven insights to identify opportunities.
• Coordinate promotional calendars, assets, requirements, and platform submissions.
• Collaborate with partners to optimize campaign performance and media investments.
• Monitor e-commerce trends and best practices to drive continuous improvement.

Skills

Data analytics

Reporting

Communication skills

Analytical skills

Organizational skills

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Excel/Google Sheets

Digital advertising platforms

Job description

Job Summary
The Performance Media Officer is responsible for managing digital content and coordinating e-commerce and performance marketing initiatives across online platforms. The role ensures timely execution of campaigns, maintains accurate and engaging product content, and uses digital performance data and analytics to optimize campaigns, enhance brand visibility, and drive online sales.

Key Responsibilities

• Create, manage, and update product listings, digital content, and assets across e-commerce platforms.
• Coordinate with Marketing, Sales, Creative, and external agencies to execute e-commerce and performance marketing campaigns.
• Support the planning and execution of paid media, sponsored ads, and platform-specific advertising initiatives across Shopee, Lazada, TikTok Shop, and other digital platforms.
• Ensure content accuracy, brand consistency, and timely implementation of promotional and campaign updates.
• Monitor and analyze campaign performance, including sales, traffic, conversion, ROAS, CTR, CPC, and other key digital KPIs.
• Prepare performance reports and data-driven insights to identify opportunities and recommend campaign improvements.
• Coordinate promotional calendars, digital assets, campaign requirements, and platform submissions.
• Work with internal and external partners to optimize campaign performance and maximize digital media investments.
• Monitor e-commerce trends, platform developments, consumer behavior, and digital marketing best practices to support continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 2–3 years of experience in e-commerce, digital marketing, performance marketing, content management, or a similar role, preferably in the FMCG industry.
• Experience managing content and campaigns on e-commerce platforms such as Lazada, Shopee, and TikTok Shop is an advantage.
• Hands-on experience in performance marketing, paid digital media, or e-commerce advertising is highly preferred.
• Strong data analytics and reporting skills, with the ability to interpret campaign performance and translate data into actionable insights.
• Familiarity with digital marketing metrics such as ROAS, conversion rate, CTR, CPC, CPA, traffic, and online sales performance.
• Strong organizational, communication, coordination, and analytical skills.
• Proficient in Excel/Google Sheets; experience with digital analytics or advertising platforms is an advantage.