Junior Digital Marketing Specialist

1Life Inc.; Quezon City; On-site; PHP 335,000 - 603,000; Full time

Job summary

1Life Inc. invites applications for a Junior Digital Marketing Specialist to support our digital initiatives across social media, website, and digital advertising.

You will craft engaging content, manage communities, and assist in SEO and analytics to boost brand awareness and lead generation. The ideal candidate is creative, organized, and data-driven, with 2–3 years in digital marketing, familiarity with Meta platforms, WordPress, and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, Business, or a related field.
• 2–3 years of solid experience in digital marketing, social media management, or content marketing.
• Experience managing multiple social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Specialist knowledge of Meta Business Suite, Meta Ads Manager, Google Analytics and website performance metrics
• Familiarity with website CMS platforms (e.g., WordPress) and basic SEO principles.
• Proficient in Canva, CapCut, Adobe Creative Suite, or equivalent creative tools.
• Excellent copywriting, communication, and storytelling skills.
• Highly organized, detail-oriented, creative, and able to manage multiple projects simultaneously.
• Experience in healthcare, health technology, pharmaceutical, or wellness industries is an advantage, with an understanding of compliant healthcare marketing and patient-focused communications.

Responsibilities

• Social Media Management: Manage the company's social media presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Create, schedule, and publish engaging content aligned with the company's marketing calendar.
• Write compelling captions and coordinate the production of graphics, videos, and other digital assets.
• Monitor social media trends and recommend creative content ideas.

Skills

Content Creation

Social Media

Community Management

Meta Ads

SEO Basics

Website Content

Analytics & Reporting

Project Management

Education

Bachelor's in Marketing

Tools

Meta Business Suite

Meta Ads Manager

Google Analytics

WordPress

Canva

CapCut

Adobe Creative Suite

Job description

The Junior Digital Marketing Specialist supports the execution of the company's digital marketing initiatives across social media, website, and digital advertising platforms. The role is responsible for creating engaging content, managing online communities, executing Meta advertising campaigns, maintaining website content, and supporting SEO initiatives to increase brand awareness, patient engagement, and lead generation. The ideal candidate is creative, analytical, organized, and passionate about leveraging digital marketing to improve healthcare access.

Key Competencies

• Content Creation & Storytelling
• Social Media Management
• Community Management
• Meta Ads Execution
• Website Content Management
• Basic SEO
• Digital Analytics & Reporting
• Time & Project Management

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, Business, or a related field.
• 2-3 years of solid experience in digital marketing, social media management, or content marketing.
• Experience managing multiple social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Specialist knowledge of Meta Business Suite, Meta Ads Manager, Google Analytics and website performance metrics
• Familiarity with website CMS platforms (e.g., WordPress) and basic SEO principles.
• Proficient in Canva, CapCut, Adobe Creative Suite, or equivalent creative tools.
• Excellent copywriting, communication, and storytelling skills.
• Highly organized, detail-oriented, creative, and able to manage multiple projects simultaneously.
• Experience in healthcare, health technology, pharmaceutical, or wellness industries is an advantage, with an understanding of compliant healthcare marketing and patient-focused communications.

Key Responsibilities

Social Media Management

• Manage the company's social media presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Create, schedule, and publish engaging content aligned with the company's marketing calendar.
• Write compelling captions and coordinate the production of graphics, videos, and other digital assets.
• Monitor social media trends and recommend creative content ideas.

Community Management

• Monitor and respond to comments, messages, reviews, and customer inquiries across social media platforms.
• Foster meaningful engagement while maintaining the company's brand voice.
• Escalate customer concerns to the appropriate internal teams when necessary.

Paid Social Media

• Plan, execute, and optimize Meta advertising campaigns.
• Set up campaigns, audiences, budgets, and monitor campaign performance.
• Track key metrics including Reach, Engagement, CTR, CPC, CPM, and conversions.
• Recommend optimizations based on campaign results.

Website & SEO

• Update website content, landing pages, blogs, banners, and promotional materials through the company's CMS.
• Implement basic on-page SEO best practices, including metadata, keywords, image optimization, and internal linking.
• Support website content improvements to enhance user experience and search visibility.

Analytics & Reporting

• Monitor website and social media performance using Meta Insights, Google Analytics, and other reporting tools.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Assist in measuring campaign effectiveness against marketing objectives.

Cross-Functional Collaboration

• Work closely with the Marketing Division Head, Graphic Designers, Videographers, Product, Sales, and Healthcare teams to execute integrated marketing campaigns.
• Coordinate with external agencies, partners, and vendors as required.