Social Media Officer

The Aivee Group; Philippines; On-site; PHP 279,000 - 502,000; Full time

Job summary

The Aivee Group in the Philippines is seeking a Social Media Officer to develop and implement strategies across platforms, boost brand awareness, engagement, and patient bookings, and collaborate with the marketing team to showcase services. You will create content, analyze performance, stay ahead of trends, and plan paid campaigns.

The role requires 2–3 years of experience, strong copy and design skills, and the ability to work with diverse audiences in a fast-paced clinic environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 2–3 years of social media management experience, preferably in healthcare, beauty, or wellness.
• Proficiency with social media management tools and analytics platforms.
• Basic graphic design skills and experience with photo and video editing software.
• Excellent written and verbal communication skills.
• Ability to craft compelling copy and communicate with diverse audiences.
• Creative mindset with a strong sense of design aesthetics and trends.
• Ability to multitask and prioritize in a fast-paced environment.
• Strong collaboration skills and cross-department teamwork.
• Willingness to adapt to evolving social media trends and algorithms.

Responsibilities

• Collaborate with marketing to develop social media strategies aligned with goals and KPIs.
• Create engaging content (images, videos, written posts) showcasing services and brand.
• Manage active profiles on major platforms; monitor trends and engage communities.
• Plan and execute paid advertising campaigns to promote services or offers.
• Prepare regular reports on KPIs, audience demographics, and trends.
• Perform other tasks as assigned individually or with a committee.

Skills

Social media management

Content creation

Analytics

Written & verbal communication

Team collaboration

Adaptability to trends

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Social media management tools

Photo editing software

Video editing software

Analytics platforms

Job description

The Social Media Officer is responsible for developing and implementing social media strategies to increase brand awareness, engagement, and customer acquisition. The role will work closely with the marketing team to create compelling content that showcases services, promotes brand, and drives patient bookings. The role will involve managing various social media platforms, analyzing performance metrics, and staying up-to-date with industry trends to ensure our clinic remains competitive in the digital landscape.

• Collaborate with the marketing team to develop comprehensive social media strategies aligned with organizational goals and target audiences. Identify KPIs and establish benchmarks to measure the success of campaigns.

Content Creation

• Create engaging and visually appealing content, including images, videos, and written posts, that highlight the clinic’s services and brand. Curate user-generated content and testimonials to build trust and authenticity.

Platform Management

• Manage and maintain active profiles on major platforms (e.g., Facebook, Instagram, TikTok). Schedule posts, monitor trends, and engage with communities to increase visibility and brand affinity.

Paid Campaigns

• Plan and execute paid advertising campaigns on social platforms to promote services, events, or special offers

Analytics & Reporting

• Prepare regular performance reports on KPIs, audience demographics, and emerging trends to guide future strategies.

Ad Hoc

• Performs other tasks that may be assigned either individually or as part of a committee.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Have two-three years experience in social media management, preferably in the healthcare, beauty, or wellness industry.
• Proficiency in using social media management tools and analytics platforms.
• Basic graphic design skills and experience with photo and video editing software.
• Excellent written and verbal communication skills.
• Ability to craft compelling copy and communicate effectively with diverse audiences.
• Creative mindset with a keen eye for design aesthetics and trends.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Strong collaborative skills with the ability to work effectively within a team and across departments.
• Willingness to adapt to evolving social media trends and algorithms