Integrated Sales Specialist

Pacific Synergy Food and Beverage Corporation; Bicol Region; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Pacific Synergy Food and Beverage Corporation is seeking a dynamic Sales Manager to lead strategy development across online, retail, and direct channels. You will collaborate with marketing to align campaigns with launches, identify new business opportunities, and expand the customer base while maintaining strong relationships with key accounts and distributors.

The role requires a proven track record in sales management within FMCG, excellent negotiation and analytical skills, and proficiency

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales or related field; MBA preferred.
• 3 years of experience in sales management, preferably in FMCG.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong understanding of digital marketing, e-commerce platforms, and retail operations.
• Excellent negotiation, communication and interpersonal skills.
• Analytical mindset with ability to interpret sales data and market trends.
• Proficiency in CRM software, Microsoft Office and sales analytics tools.

Responsibilities

• Develop integrated sales strategies to maximize revenue and market share across channels (online, retail, direct).
• Collaborate with marketing to align sales efforts with campaigns and product launches.
• Identify new business opportunities and expand customer base and sales.
• Build and maintain relationships with key accounts, distributors, and retail partners.
• Provide exceptional customer service and support to ensure satisfaction and loyalty.
• Address customer inquiries, complaints, and issues promptly and professionally.
• Conduct regular customer visits and negotiate major accounts or contracts.
• Optimize product listings, pricing strategies, and promotional activities.
• Manage direct sales to drive traffic, sales, and conversion rates.
• Monitor customer reviews and feedback to improve offerings and experience.
• Work with retail partners to enhance visibility and sales in-store.
• Negotiate agreements with retailers for shelf placement and promotions.
• Conduct client/store visits to ensure merchandising standards and displays.
• Track and analyze sales performance metrics; prepare reports for management.
• Utilize data-driven insights to adjust strategies and forecast trends.
• Manage daily/weekly/monthly/quarterly activities and planning.
• Train sales team and retail partners on products.

Skills

Sales leadership

Digital marketing

CRM software

Negotiation

Data analysis

MS Office

Retail partnerships

Education

Bachelor's degree in Business Administration/Marketing/Sales

MBA preferred

Tools

CRM software

Microsoft Office

Job description

Duties and Responsibilities:

Sales Strategy Development:

• Develop integrated sales strategies to maximize revenue and market share across multiple channels (online, retail, direct).




• Collaborate with marketing teams to align sales efforts with promotional campaigns and product launches.




• Identify new business opportunities and develop strategies to expand customer base and increase sales.

Customer Relationship Management:

• Build and maintain strong relationships with key accounts, distributors, and retail partners.




• Provide exceptional customer service and support to ensure satisfaction and loyalty.




• Address customer inquiries, complaints, and issues in a timely and professional manner.

Customer Relationship Management:

• Build and maintain strong relationships with key customers and distributors.




• Resolve escalated customer issues and ensure prompt resolution to maintain high levels of customer satisfaction.




• Conduct regular customer visits and participate in negotiations for major accounts or contracts.

Optimizing Sales:

• Optimize product listings, pricing strategies, and promotional activities.




• Manage direct sales to drive traffic, sales, and conversion rates.




• Monitor customer reviews and feedback to improve product offerings and customer experience.

Retail Channel Management:

• Work closely with retail partners to enhance product visibility and sales performance in-store.




• Negotiate agreements and contracts with retailers to secure optimal shelf placement and promotional opportunities.




• Conduct regular client and store visits to ensure compliance with merchandising standards and promotional displays.

Sales Reporting and Analysis:

• Track and analyze sales performance metrics, including sales volume, revenue growth, and market trends.




• Prepare regular sales reports and presentations for management review.




• Utilize data-driven insights to adjust sales strategies and forecast future sales trends.

Regular and Periodic Activities:

7.1 Daily Activities:

• Manage daily sales activities, including customer calls, order processing, and follow-up on leads.




• Monitor online sales platforms and respond to customer inquiries and orders promptly.




• Coordinate with logistics and operations teams to ensure timely delivery and fulfillment of orders.

7.2 Weekly Activities:

• Conduct weekly sales meetings to review performance, set targets, and discuss action plans.




• Analyze weekly sales data and adjust strategies to optimize sales performance.




• Communicate with retail partners to discuss inventory levels, promotions, and sales forecasts.

7.3 Monthly Activities:

• Prepare monthly sales reports and presentations highlighting key achievements, challenges, and opportunities.




• Evaluate marketing campaigns and promotions to measure effectiveness and ROI.




• Participate in monthly strategic planning sessions to align sales goals with overall business objectives.

7.4 Quarterly Activities:

• Participate in quarterly business reviews to assess market trends, competitor activities, and sales performance.




• Develop and implement quarterly sales initiatives and promotional campaigns.




• Conduct product training sessions for sales team members and retail partners.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or related field; MBA preferred.




• 3 years of experience in sales management or business development, preferably in the FMCG sector.




• Proven track record of achieving sales targets and driving revenue growth.




• Strong understanding of digital marketing, e-commerce platforms, and retail operations.




• Excellent negotiation, communication, and interpersonal skills.




• Analytical mindset with the ability to interpret sales data and market trends.




• Proficiency in CRM software, Microsoft Office Suite, and sales analytics tools.