Integrated Marketing Director: ABM & Performance Growth

UnitedHealth Group; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

UnitedHealth Group’s Optum division is seeking an experienced marketing leader to drive multi-channel campaigns and ABM initiatives in a global context. You will design, execute, and optimize programs across email, paid media, and partner channels while leveraging Marketo to nurture high-value accounts and improve conversions.

You will report on ROI and KPIs, manage budgets, and collaborate with sales, customer success, and product teams to align strategies with business goals.

Qualifications

• 8+ years of experience in performance marketing or digital marketing.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns.
• Demonstrated ABM strategies that drive engagement and conversion.
• Experience with PPC, SEO, programmatic and retargeting.
• Familiarity with CRM systems and customer journey mapping.

Responsibilities

• Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing.
• Analyze and report on the performance of digital marketing campaigns against ROI and KPIs.
• Develop and implement strategies to improve conversion rates across channels.
• Develop and implement ABM strategies to target high-value accounts and drive pipeline.
• Design, execute, and optimize B2B email campaigns using Marketo.
• Utilize data to drive insights and improve marketing performance.
• Manage and oversee the marketing budget to ensure efficient spending.
• Collaborate with sales, customer success, and product to align marketing with business objectives.
• Develop and execute marketing strategies that support sales objectives and pipeline growth.

Skills

ABM strategies

PPC

SEO

Programmatic

Retargeting

CRM systems

Tools

Marketo

Job description

UnitedHealth Group’s Optum division is seeking an experienced marketing leader to drive multi-channel campaigns and ABM initiatives in a global context. You will design, execute, and optimize programs across email, paid media, and partner channels while leveraging Marketo to nurture high-value accounts and improve conversions.

You will report on ROI and KPIs, manage budgets, and collaborate with sales, customer success, and product teams to align strategies with business goals.