Marketing Lead ABM, Email & Growth (Night Shift)

Optum, a UnitedHealth Group Company; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Optum, a UnitedHealth Group Company is seeking a Campaign Manager to lead cross-channel marketing programs including email, social, display, and paid search. You will design ABM campaigns, implement Marketo-based email journeys, and optimize performance against ROI and KPIs.

You will partner with sales, customer success, and product teams, manage budgets, analyze data for insights, and drive pipeline growth in strategic accounts. 8 PM–5 AM PH time compatibility is required.

Qualifications

• 8+ years’ experience in performance marketing or digital marketing.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns.
• Proven ABM strategy development that drives engagement and conversion.
• Experience with PPC, SEO, programmatic, and retargeting.
• CRM familiarity and mapping customer journeys.
• Strong communication, collaboration and time-management skills.
• Able to work 8 PM–5 AM PH time.

Responsibilities

• Plan, execute, and optimize multi-channel campaigns (email, social, display, paid search).
• Analyze campaign performance against ROI and KPIs.
• Develop ABM strategies to target high-value accounts.
• Design and optimize Marketo B2B email journeys.
• Use data insights to improve marketing performance.
• Manage the marketing budget and spend.
• Collaborate with sales, CS, and product to align efforts.
• Support sales objectives and pipeline in strategic accounts.

Skills

Performance marketing

Digital marketing

ABM strategies

Data analysis

Communication

Time management

Tools

Marketo

Job description

Optum, a UnitedHealth Group Company is seeking a Campaign Manager to lead cross-channel marketing programs including email, social, display, and paid search. You will design ABM campaigns, implement Marketo-based email journeys, and optimize performance against ROI and KPIs.

You will partner with sales, customer success, and product teams, manage budgets, analyze data for insights, and drive pipeline growth in strategic accounts. 8 PM–5 AM PH time compatibility is required.