Integrated Marketing Associate Director

UnitedHealth Group; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

UnitedHealth Group’s Optum division is seeking an experienced marketing leader to drive multi-channel campaigns and ABM initiatives in a global context. You will design, execute, and optimize programs across email, paid media, and partner channels while leveraging Marketo to nurture high-value accounts and improve conversions.

You will report on ROI and KPIs, manage budgets, and collaborate with sales, customer success, and product teams to align strategies with business goals.

Qualifications

• 8+ years of experience in performance marketing or digital marketing.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns.
• Demonstrated ABM strategies that drive engagement and conversion.
• Experience with PPC, SEO, programmatic and retargeting.
• Familiarity with CRM systems and customer journey mapping.

Responsibilities

• Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing.
• Analyze and report on the performance of digital marketing campaigns against ROI and KPIs.
• Develop and implement strategies to improve conversion rates across channels.
• Develop and implement ABM strategies to target high-value accounts and drive pipeline.
• Design, execute, and optimize B2B email campaigns using Marketo.
• Utilize data to drive insights and improve marketing performance.
• Manage and oversee the marketing budget to ensure efficient spending.
• Collaborate with sales, customer success, and product to align marketing with business objectives.
• Develop and execute marketing strategies that support sales objectives and pipeline growth.

Skills

ABM strategies

PPC

SEO

Programmatic

Retargeting

CRM systems

Tools

Marketo

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Campaign Management: Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing
• Performance Reporting: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)
• Conversion Rate Optimization: Develop and implement strategies to improve conversion rates across various marketing channels
• Account Based Marketing (ABM) Strategy: Develop and implement ABM strategies to target high-value accounts, ensuring alignment with sales objectives and driving pipeline growth
• Marketo B2B Email Journeys: Design, execute, and optimize B2B email marketing campaigns using Marketo
• Data Analysis: Utilize data to drive insights and make informed decisions to enhance marketing performance
• Budget Management: Manage and oversee the marketing budget to ensure efficient campaign spending
• Collaboration: Work closely with cross-functional teams including sales, customer success, and product to align marketing strategies with business objectives
• Support Sales Objectives: Develop and execute marketing strategies that support sales objectives and drive pipeline in strategic customer and prospect accounts
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 8+years of experience in performance marketing, digital marketing, or a similar role
• Experience with Marketo or similar marketing automation platforms
• Experience creating and executing paid media campaigns
• Demonstrated experience in developing and implementing successful ABM strategies that drive engagement and conversion in high-value accounts
• Experience with PPC, SEO, Programmatic, and Retargeting
• Familiarity with CRM systems and customer journey mapping

Preferred Qualifications:

• Knowledge of the latest trends and best practices in digital marketing
• Excellent communication and collaboration skills
• Demonstrated ability to manage multiple projects and meet deadlines
• Proven solid analytical skills and proficiency in data analysis tools
• Proven solid project management skills

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.