B2B Performance Marketing Manager

Optum, a UnitedHealth Group Company; Makati; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Optum, a UnitedHealth Group Company, is seeking a results-oriented digital marketing specialist to plan, execute, and optimize multi-channel campaigns in support of sales objectives and pipeline growth.

The role focuses on ABM, paid media, and B2B email marketing using Marketo, with data-driven decisions and cross-functional collaboration with sales, customer success, and product teams.

Qualifications

• 3+ years' experience in performance/digital marketing or similar role.
• Experience with Marketo or similar marketing automation platforms.
• Experience creating and executing paid media campaigns.
• Proven ABM strategy development for high-value accounts.

Responsibilities

• Plan, execute, and optimize online marketing campaigns across channels (email, social, display, paid search, partner marketing).
• Analyze and report on campaign performance against ROI and KPIs.
• Develop strategies to improve conversion rates across marketing channels.
• Develop and implement ABM strategies driving pipeline growth in strategic accounts.
• Design and execute B2B email campaigns using Marketo.
• Utilize data to drive insights and boost marketing performance.
• Manage marketing budget to ensure efficient spend.
• Collaborate with sales, customer success, and product to align marketing with business goals.
• Drive strategies to support sales objectives and pipeline in strategic accounts.

Skills

Performance marketing

Digital marketing

ABM strategies

PPC & SEO

CRM familiarity

Data analysis

Cross-functional collaboration

Communication

Project management

Trend awareness

Tools

Marketo

Google Ads

Facebook Ads

CRM systems

Programmatic

Job description

Optum, a UnitedHealth Group Company, is seeking a results-oriented digital marketing specialist to plan, execute, and optimize multi-channel campaigns in support of sales objectives and pipeline growth.

The role focuses on ABM, paid media, and B2B email marketing using Marketo, with data-driven decisions and cross-functional collaboration with sales, customer success, and product teams.