Influencer Marketing Associate

Andrea Secret; Manila; On-site; PHP 234,000 - 246,000; Full time

Job summary

Andrea Secret is seeking an Influencer Marketing Specialist to identify and manage KOL relationships, coordinate marketing campaigns, and collaborate with internal teams to grow brand visibility. The role involves tracking campaign performance, negotiating agreements, and building long-term partnerships with influencers.

Candidates should have a marketing-related bachelor’s degree, strong analytical and communication skills, and a willingness to learn.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Fresh graduates welcome; strong potential and willingness to learn.
• Strong analytical and communication skills.

Responsibilities

• Identify and manage KOL relationships and influencers.
• Coordinate campaigns with e-commerce and internal teams.
• Negotiate agreements and deliverables with KOLs.
• Track campaign performance and report results.
• Attend events and network with potential KOLs.
• Collaborate on long-term influencer partnerships.

Skills

Analytical skills

Communication

Social media

Negotiation

Interpersonal skills

Multitasking

Networking events

Education

Bachelor’s degree in Marketing/Business/Advertising

Tools

Microsoft Office

Larksuite

DingTalk

Job description

Job ID: 11-ECK-IMA5

Job Summary: The Influencer Marketing Specialist supports brand growth by identifying and managing relationships with KOLs/influencers, coordinating campaigns, and collaborating with internal teams. The role tracks campaign performance, negotiates agreements, and helps build long-term partnerships to enhance brand visibility.

Job Description:

• Research and identify potential KOLs and influencers relevant to the brand’s industry and target audience.
• Build and maintain a database of KOLs at different influence levels to support ongoing campaigns.
• Initiate contact and establish professional relationships with KOLs, introducing them to the brand and its initiatives.
• Collaborate with the e-commerce team to develop KOL strategies and campaigns that align with business objectives.
• Coordinate KOL involvement in campaigns, including product launches, events, and content creation.
• Provide KOLs with all necessary materials and information to ensure accurate representation of the brand.
• Build long-term partnerships with KOLs, fostering trust, loyalty, and ongoing collaboration.
• Negotiate agreements, compensation, and deliverables with KOLs to achieve mutually beneficial outcomes.
• Serve as the primary point of contact for KOLs, addressing their needs and resolving any concerns.
• Track and measure the performance of KOL campaigns using relevant metrics such as engagement, reach, and conversions.
• Prepare regular reports and provide insights on campaign performance, adjusting strategies as needed to maximize results.
• Stay up-to-date with industry trends, best practices, and KOL marketing tools to ensure effective campaign execution.
• Work closely with internal teams, including social media, content, and PR, to integrate KOL initiatives into the overall marketing strategy.
• Attend TikTok, Shopee, and other industry events, conferences, or meetings to network with potential KOLs and expand the brand’s influencer network.

Job Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or a business-related program.
• Open to fresh graduates with strong academic potential and willingness to learn.
• Must be smart, proactive, and quick to learn, with strong analytical and communication skills.
• Strong interest in social media, influencer marketing, business development, and e-commerce.
• Excellent interpersonal and negotiation skills for building relationships with KOLs/influencers and internal teams.
• Familiarity with social media platforms such as TikTok, Shopee, Instagram, and Facebook.
• Detail-oriented, organized, and able to manage multiple tasks and deadlines.
• Willing to attend events, meetings, and networking activities when required.
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook), Larksuite, DingTalk, or similar software.

Offered Salary Range: ₱21,000.00-₱22,000.00 + Monthly Bonus

Work Arrangement: Fully Onsite; Mondays to Saturdays from 8:30 AM to 5:30 PM

Office Address: 2605, Housy Tower, 430 Sevilla St. cor. Muelle Dela Industria, San Nicolas, Manila

Vacancies: 1