KOL Specialist

BSMT PH INC.; Quezon City; On-site; PHP 400,000 - 560,000; Full time

Job summary

BSMT PH INC. is seeking a KOL/Influencer Marketing Specialist to lead TikTok creator partnerships and influencer campaigns in a fast‑paced e‑commerce setting. You will source creators, negotiate terms, coordinate campaigns, and monitor performance to optimize ROI.

The role requires hands‑on experience with TikTok creator sourcing, outreach, and managing campaigns from start to finish. Onsite work in Quezon City is expected, with a focus on driving affiliate and shop campaigns for fashion,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of relevant experience in KOL/Influencer Marketing, Creator Management, Digital Marketing, or a related field.
• Strong hands‑on experience in TikTok creator sourcing and outreach.
• Experience managing influencer/KOL campaigns from sourcing to completion.
• Familiarity with TikTok Shop and affiliate marketing is highly preferred.
• Understanding of campaign performance metrics, engagement, reach, conversion, and ROI is an advantage.
• Strong communication and negotiation skills.
• Good analytical and problem‑solving skills.
• Highly organized and able to manage multiple creators and campaigns simultaneously.
• Proactive, detail‑oriented, and results‑driven.
• Willing to work fully onsite in Quezon City.
• Experience working with e-commerce, fashion, lifestyle, beauty, or consumer brands is a plus.

Responsibilities

• TikTok Creator Sourcing & Screening: research and identify potential creators based on campaign objectives and audience.
• Creator Outreach & Partnership: outreach via TikTok DM, email, and other channels; communicate requirements and terms.
• Campaign Coordination: manage briefs, product seeding, content submissions, posting schedules, and deliverables.
• TikTok Shop & Affiliate Marketing: onboard creators for shop and affiliate campaigns; monitor performance.
• Performance Tracking & Reporting: track views, reach, engagement, CTR, conversions, ROI and prepare insights.

Skills

TikTok creator sourcing

Outreach

Negotiation

Campaign coordination

Performance tracking

Digital marketing

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Job Description

We are looking for a KOL / Influencer Marketing Specialist to manage and support TikTok creator partnerships and influencer campaigns. The ideal candidate has hands‑on experience in creator sourcing, outreach, negotiation, campaign coordination, and performance tracking, preferably within the e-commerce industry.

Key Responsibilities

1. TikTok Creator Sourcing & Screening

• Research and identify potential TikTok creators based on campaign objectives and target audience.
• Evaluate creators based on content quality, audience demographics, engagement, views, niche, and previous performance.
• Build and maintain a strong creator database and pipeline.
• Identify potential creators for product seeding, paid collaborations, and affiliate campaigns.

2. Creator Outreach & Partnership

• Conduct creator outreach through TikTok DM, email, and other communication channels.
• Communicate campaign requirements, deliverables, timelines, and collaboration terms.
• Assist with creator rate negotiation and partnership agreements.
• Maintain positive relationships with creators and external partners.

3. Campaign Coordination

• Coordinate KOL campaigns from creator sourcing through campaign completion.
• Manage creator briefs, product seeding, content submissions, posting schedules, and deliverables.
• Follow up with creators to ensure timely completion of campaign requirements.
• Coordinate with internal teams to ensure smooth campaign execution.

4. TikTok Shop & Affiliate Marketing

• Support TikTok Shop and affiliate campaigns by identifying and onboarding relevant creators.
• Monitor creator and campaign performance.
• Identify high‑performing creators for potential long‑term partnerships.
• Support initiatives aimed at improving TikTok Shop and campaign performance.

5. Performance Tracking & Reporting

• Monitor and analyze creator and campaign performance.
• Track key metrics such as views, reach, engagement rate, CTR, conversion, orders, ROI, and other campaign KPIs.
• Prepare campaign performance reports and provide actionable insights.
• Identify opportunities to improve creator selection and campaign results.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of relevant experience in KOL/Influencer Marketing, Creator Management, Digital Marketing, or a related field.
• Strong hands‑on experience in TikTok creator sourcing and outreach.
• Experience managing influencer/KOL campaigns from sourcing to completion.
• Familiarity with TikTok Shop and affiliate marketing is highly preferred.
• Understanding of campaign performance metrics, engagement, reach, conversion, and ROI is an advantage.
• Strong communication and negotiation skills.
• Good analytical and problem‑solving skills.
• Highly organized and able to manage multiple creators and campaigns simultaneously.
• Proactive, detail‑oriented, and results‑driven.
• Willing to work fully onsite in Quezon City.
• Experience working with e-commerce, fashion, lifestyle, beauty, or consumer brands is a plus.