KOL Specialist

ALPHA INFINITY HOLDING CORPORATION; Makati; On-site; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Employee discount

Opportunities for promotion

Job summary

ALPHA INFINITY HOLDING CORPORATION is seeking a KOL Specialist to lead influencer marketing programs, identify and recruit KOLs, and manage campaigns from planning to execution.

You will negotiate terms, coordinate briefs and schedules, track performance, and ensure campaigns align with brand guidelines and regulatory requirements, collaborating with Marketing, Social Media, Creative, and E-commerce teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• 1–3 years of experience in influencer marketing, social media marketing, PR, or digital marketing.
• Strong understanding of major social media platforms including TikTok, Instagram, Facebook, YouTube, and X.
• Excellent communication, negotiation, and relationship management skills.
• Strong organizational and project management abilities.
• Analytical mindset with experience interpreting campaign performance data.
• Proficiency in Microsoft Office or Google Workspace; experience with influencer marketing platforms and analytics tools is an advantage.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.

Responsibilities

• Research, identify, and recruit relevant KOLs, influencers, and content creators across various social media platforms.
• Build and maintain long-term relationships with influencers, agencies, and talent managers.
• Develop and execute influencer marketing campaigns from planning to completion.
• Negotiate collaboration terms, contracts, deliverables, and campaign timelines.
• Coordinate product seeding, campaign briefs, content approvals, and publishing schedules.
• Monitor campaign performance using key metrics such as reach, engagement, impressions, conversions, and ROI.
• Prepare campaign reports and provide insights and recommendations for future improvements.
• Stay updated on influencer trends, emerging creators, platform updates, and competitor activities.
• Ensure all influencer content complies with brand guidelines and applicable advertising regulations.
• Work closely with the Marketing, Social Media, Creative, and E-commerce teams to align influencer campaigns with overall business goals.
• Manage campaign budgets and ensure cost-effective partnerships.

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field

Job description

Job Description: KOL Specialist

The KOL Specialist is responsible for developing and executing influencer marketing strategies by building strong relationships with Key Opinion Leaders (KOLs), content creators, and brand ambassadors. This role focuses on identifying suitable partners, managing campaigns, monitoring performance, and ensuring collaborations align with the company's marketing objectives.

Key Responsibilities

• Research, identify, and recruit relevant KOLs, influencers, and content creators across various social media platforms.

• Build and maintain long-term relationships with influencers, agencies, and talent managers.

• Develop and execute influencer marketing campaigns from planning to completion.

• Negotiate collaboration terms, contracts, deliverables, and campaign timelines.

• Coordinate product seeding, campaign briefs, content approvals, and publishing schedules.

• Monitor campaign performance using key metrics such as reach, engagement, impressions, conversions, and ROI.

• Prepare campaign reports and provide insights and recommendations for future improvements.

• Stay updated on influencer trends, emerging creators, platform updates, and competitor activities.

• Ensure all influencer content complies with brand guidelines and applicable advertising regulations.

• Work closely with the Marketing, Social Media, Creative, and E-commerce teams to align influencer campaigns with overall business goals.

• Manage campaign budgets and ensure cost-effective partnerships.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.

• 1–3 years of experience in influencer marketing, social media marketing, PR, or digital marketing.

• Strong understanding of major social media platforms including TikTok, Instagram, Facebook, YouTube, and X.

• Excellent communication, negotiation, and relationship management skills.

• Strong organizational and project management abilities.

• Analytical mindset with experience interpreting campaign performance data.

• Proficiency in Microsoft Office or Google Workspace; experience with influencer marketing platforms and analytics tools is an advantage.

• Ability to manage multiple campaigns simultaneously while meeting deadlines.

Preferred Skills

• Experience working with influencers, creators, or talent agencies.

• Knowledge of influencer marketing best practices and current social media trends.

• Strong networking and relationship-building skills.

• Creative thinking with attention to detail.

• Problem-solving and decision-making abilities.

• Ability to work independently and collaboratively in a fast-paced environment.

Key Performance Indicators (KPIs)

• Number and quality of KOL partnerships established.

• Campaign engagement and reach.

• Conversion and sales generated through influencer campaigns.

• Campaign ROI.

• On‑time campaign execution.

• Influencer satisfaction and retention.

• Growth of brand awareness and social media engagement.

Work Environment

• Full-time position.

• May require occasional travel for influencer events, product launches, and brand activations.

• Flexible work arrangements may be available depending on company policy.

Benefits:

• Employee discount

• Opportunities for promotion