Influencer Marketing Specialist

Telehive Corp; Pasig; On-site; PHP 1,503,307 - 2,104,630; Full time

Benefits offered by this job

Office Parties

Company Equipment

Job Training

Job summary

A digital marketing agency in Metro Manila is seeking an experienced KOL Marketing Specialist to manage influencer relationships and campaigns. The successful candidate will have 1-3 years of experience in KOL marketing, with responsibilities including researching and evaluating potential KOLs, maintaining relationships, and analyzing campaign performance. The role offers a full-time contract in Pasig, along with benefits like job training and company equipment.

Qualifications

• 1-3 years of experience in KOL/influencer marketing.
• Strong communication skills and ability to foster relationships.
• Experience in managing budgets and analyzing campaign performance.

Responsibilities

• Research potential KOLs whose audience aligns with brand goals.
• Build and maintain strong relationships with KOLs.
• Collaborate with internal teams for campaign alignment.
• Manage budgets and analyze KOL campaign performance.

Skills

KOL identification and evaluation

Relationship management

Campaign development

Budget management

Performance analysis

Education

Bachelor's degree

Job description

On-site - Pasig 1-3 Yrs Exp Bachelor Full-time

Job Description

• Research, identify, and evaluate potential KOLs/influencers whose audience, image, and expertise align with the brand's target market and goals.
• Maintain and expand a network of KOLs across relevant platforms (Instagram, TikTok, YouTube, specific industry forums).
• Build, nurture, and maintain strong, long-term relationships with KOLs and their agencies.
• Serve as the main point of contact for all KOL-related communications.
• Develop and execute end-to-end KOL marketing campaigns from ideation to launch.
• Collaborate with internal teams (Marketing, PR, Product) to align KOL content with overall marketing strategies and product launches.
• Develop detailed content briefs and manage timelines to ensure deliverables are met.
• Negotiate fair compensation, deliverables, and contract terms with KOLs or their representatives.
• Manage budgets for all influencer-related activities.
• Monitor, track, and analyze the performance of KOL campaigns using key metrics (reach, engagement, conversions, ROI).
• Prepare comprehensive reports with insights and recommendations for optimizing future strategies.

Benefits

• Office Parties
• Company Equipment
• Job Training